Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pizza market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While annual growth in the pizza category has fluctuated over the last several years, the pace picked up modestly in 2015 and 2016, buoyed by growing interest in more premium pizzas. Pizza marketers and retailers have an opportunity to accelerate growth further by continuing to introduce creative new flavors and combinations and capturing new use occasions.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Pizza –
US, October 2015, the June 2014 Report of the same title, as well
as Pizza at Retail- US, July 2013 and the 2012, 2011, and 2010
Reports of the same title.
For the purpose of this Report, pizza at retail is defined to include:
- Frozen pizza
- Refrigerated “take-and-bake” pizzas, including UPC-coded and
refrigerated pizza prepared and sold in the fresh deli department
- Pizza kits/components, including pizza crust mixes; pizza crusts/
shells; refrigerated and frozen pizza crust/dough; pizza sauce;
pizza kits/mixes; and frozen pizza kits/toppings
Prepared, ready-to-eat pizza sold in retail outlets is excluded from
the market size scope of this report, as is pizza sold in foodservice