Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Plant-based Proteins market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Plant-based proteins are proteins utilized in foods and have been
derived from a plant or vegetable source, such as: Beans, Chia, Hemp, Canola, Potato, Pumpkin, Rice, Soy, Wheat
Excluded: Proteins derived from any animal product: egg whites, poultry, meat,
Expert analysis from a specialist in the field
Written by Williams Roberts, Jr, a leading analyst in the Food and Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are open to plant-based alternative proteins, and while they recognize health concerns as a distinct selling point for these, they will not waver when it comes to taste. There may well be significant opportunity to leverage the flavors of Hispanic cuisines, as there is a strong degree of interest among Hispanic consumers of all ages and, considering the crossover appeal of many of these flavors and an increasingly diverse palette among many consumers, those flavors could appeal far beyond that base. Notably, in this category, the organic claim appears somewhat less impactful than in others, and consumers may well be treating “no artificial ingredient” statements as essentially a “natural” promise.
Williams Roberts, Jr
Senior Food & Drink Analyst