Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Poultry market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Poultry is a household staple, offering something to everyone and for every situation. The category’s success is driven by the dominance of chicken, the most frequently eaten animal protein and poultry’s highest selling segment. The already high penetration coupled with falling prices of poultry and other competitive proteins has made growth in the category harder to come by. The category did manage marginal growth of 1% from 2016-17.
Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Poultry – US,
November 2016 as well as previous Reports of the same title. It
focuses primarily on uncooked poultry, both fresh and frozen, sold
through retail channels for consumption at home.
This Report covers the following poultry segments:
- Chicken: Fresh or frozen chicken parts and whole chickens.
- Other poultry: Fresh or frozen parts and whole birds. This
segment is primarily turkey, but also includes duck and other
The market size includes packaged, refrigerated, random-weight
poultry; poultry sold at “butcher counters”; refrigerated/frozen
unprocessed poultry; and refrigerated/frozen processed poultry.
Excluded from this Report are:
- Frozen/refrigerated and shelf-stable prepared meals with poultry
- Poultry-based jerky
- Roasted/rotisserie chicken from supermarkets and similar retail channels
- Sliced lunch meat (turkey, chicken, etc.)
- Poultry purchased at foodservice