Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Prepared Cakes and Pies market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr., a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market for prepared cakes and pies should continue growing for the foreseeable future. Consumer concerns relating to health and obesity, while certainly significant across the food and drink industry, appear somewhat less of a factor to this more indulgent category. However, consumer interest in options with reduced calories, fat, and sugar could signal both an opportunity for brands and a potential warning sign to the category's key players.
William Roberts, Jr.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Prepared
Cakes and Pies – US, June 2014, as well as the August 2012 and
June 2011 Reports of the same title, in addition to Cakes and Pies –
US, December 2008 and the October 2007 Report of the same title.
It also builds on the analysis presented in Mintel’s In-Store Bakeries
– US, June 2015 and the March 2013, August 2012, August 2010,
August 2009, August 2008, and July 2007 Reports of the same title.
For the purposes of this Report, Mintel has used the following
- Cakes and pies baked in stores
- Frozen and refrigerated cakes and pies
- Shelf-stable cakes and pies
- Shelf-stable cupcakes and brownies
Not included in this Report are:
- Products generally considered breakfast foods, such as
coffeecake, pastries, muffins, and doughnuts
- In-store baked bread products such as loaf bread, rolls, buns,
croissants, bagels, and English muffins, which are explored more
in-depth in Mintel’s In-Store Bakeries – US, June 2015 Report
- Cake mixes
- Pie crusts
- Frozen or refrigerated cheesecake