Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Prepared Meals market, its consumers and the major players who make up the market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
For the purposes of this report, prepared meals are defined as
complete meals or entrées that are precooked and frozen or
refrigerated. These meals usually include a side dish and require
minimal preparation or cooking time.
Side dishes are defined in this report as products intended to
be used alongside an entrée or meal center. These items can be
frozen or refrigerated. Please note that while the industry has a
clear definition of side dishes, the demarcation is not so clear to the
consumer, who may well use specific side dishes as a meal or a
The primary segments include the following:
- Single-serve frozen meals
- Multi-serve frozen meals
- Refrigerated meals
- Frozen side dishes
- Refrigerated side dishes
Excluded from this report are meals and side dishes prepared instore and sold in the fresh deli or other departments. Also excluded are meals and side dishes sold through foodservice venues.
Expert analysis from a specialist in the field
Written by William Roberts Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After a slight sales decline, the prepared meal category has enjoyed several consecutive years of positive growth, a trend expected to continue. Single-serve and side dishes have fared particularly well, with notable successes in vegetable-based side dishes catering to the consumer interest in increasing their vegetable intake, as well as refrigerated options leveraging a perception of freshness.William Roberts Jr
Senior Food & Drink Analyst