Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Prepared Meals - Frozen and Refrigerated market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The prepared meals category has returned to growth as category competitors have responded to consumer interest in less-processed offerings and greater cuisine variety. Brands and retailers can help maintain the momentum by catering to the diverse needs of a new generation of users with products that offer greater flexibility, new taste experiences, and heathier eating.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, prepared meals are defined as
complete meals or entrées that are precooked and frozen or
refrigerated. These meals usually include a side dish and require
minimal preparation or cooking time.
Side dishes are defined in this Report as products intended to
be used alongside an entrée or meal center. These items can be
frozen or refrigerated. Please note that while the industry has a
clear definition of side dishes, the demarcation is not so clear to the
consumer, who may well use specific side dishes as a meal or a
The primary segments include the following:
- Single-serve frozen meals
- Multi-serve frozen meals
- Refrigerated meals
- Frozen side dishes
- refrigerated salads
- Refrigerated side dishes (including refrigerated side dishes that
are sold in meat and deli cases and require only microwaving)
Excluded from this Report are meals and side dishes prepared instore
and sold in the fresh deli or other departments. Also excluded
are meals and side dishes sold through foodservice venues.
What you need to know
The prepared meals category has returned to growth as category
competitors have responded to consumer interest in less-processed
offerings and greater cuisine variety. Brands and retailers can help
maintain the momentum by catering to the diverse needs of a new
generation of users with products that offer greater flexibility, new
taste experiences, and heathier eating.