Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Prepared Meals market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The prepared meals category reversed its downward course in 2015 and 2016 with small increases that nearly wiped out declines in the three previous years. Total sales of $10.5 billion in 2016 are up about 3% from a low point in 2014 but still below their 2011 level by about 1%. The modest reversal of fortune for the category reflects stabilization in single-serve and multiserve frozen meals, which together account for 71% of category sales, and continued growth in both refrigerated and frozen side dishes.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Prepared
Meals – US, May 2016, Prepared Meals and Sides – US, November
2015, and Prepared Meals & Side Dishes – US, May 2014 in
addition to Frozen Meals – US, May 2013 as well as the same title
in May 2012, September 2010, 2008, 2007, 2006, and previous
years. This Report also builds on the analysis presented in Mintel’s
Side Dishes – US, June 2010 as well as the same title in June
2009, 2008, 2007, 2006, and 2003.
For the purposes of this Report, prepared meals are defined as
complete meals or entrées that are precooked and frozen or
refrigerated. These meals usually include a side dish and require
minimal preparation or cooking time.
Side dishes are defined in this Report as products intended to
be used alongside an entrée or meal center. These items can be
frozen or refrigerated. Please note that while the industry has a
clear definition of side dishes, the demarcation is not so clear to the
consumer, who may well use specific side dishes as a meal or a
The primary segments include the following:
- Single-serve frozen meals
- Multiserve frozen meals
- Refrigerated meals
- Side dishes (including frozen side dishes and refrigerated
dishes that are sold in meat and deli cases and require only
microwaving), and refrigerated salads
Excluded from this Report are meals and side dishes prepared instore
and sold in the fresh deli or other departments. Also excluded
are meals and side dishes sold through foodservice venues.