US Retailer Loyalty Programs market report
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Providing the most comprehensive and up-to-date information and analysis of the Retailer Loyalty Programs market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
A loyalty program – including store credit/debit card or a reward card – is defined as a customer reward program that is offered by a retailer as an incentive for continued patronage and frequent purchases. Rewards are generally in the form of points, discounts, special offers, rebates, or other prizes.
This Report builds on Mintel’s Retailer Loyalty Programs – US, July 2016, July 2015 and July 2014.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participation in retailer loyalty programs is high, but inconsistent across channels, with consumers engaging the most at retailers where they can fulfill more shopping needs, such as drug stores and supermarkets. Conversely, specialty retailers’ programs have the lowest levels of engagement and, in some cases, awareness. As consumers’ shopping habits and expectations have changed, based on certain market factors and a larger shift towards online shopping, loyalty programs must also evolve, as some consumers find participating in programs and the rewards they offer irrelevant to them. If retailers can find new ways to reward, they stand to benefit from the positive impacts programs have on shopping, including an increase in spending and choosing retailers over their competition.
Retail and Apparel Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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