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US Ride Sharing and Alternate Transportation market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ride Sharing and Alternate Transportation market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

For the purposes of this Report, Mintel has used the following definitions:

  • Ride sharing – A service that provides one-way rides to a specific destination via an on-demand interface, driven by a consumer’s personal vehicle. (Uber or Lyft). Riders in ride sharing operations do not drive the vehicle.
  • Bike sharing – A network of bike stations where consumers can rent a bike and return it to any of the designated stations.
  • Car sharing – A short-term car rental service where consumers can rent from a fleet of cars for short periods of time, often by the hour or minute. (Zipcar, Enterprise Car Share, GetAround).

Other types of transportation, such as public transit (buses, trains, subways, etc), and traditional taxis will also be included. While car sharing will be discussed in the Report, it will not be a central focus as it is covered in Mintel’s Car Sharing – US, June 2016 Report.

Expert analysis from a specialist in the field

Written by Buddy Lo, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Ride sharing services as an industry is a relatively recent innovation which has exploded in use and popularity in recent years. Ride sharing services have popped up across the globe, available now in practically every major metropolitan area. Due to advances in smartphone technology and capabilities, ride sharing has allowed millions of car owners to monetize their vehicles while fulfilling consumer demand for mobility within the marketplace. This Report will discuss ride share usage, reasons for using ride share services, as well as alternative transportation methods available to consumers in the US. Buddy Lo
Automotive Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Consumers aren’t willing to trade in the household car for Uber or Lyft yet
            • Figure 1: Attitudes toward ride sharing, December 2016
          • Consumers are wary of vetting process for drivers
            • Figure 2: Attitudes toward ride sharing, by gender, December 2016
          • Urban residents have access to a plethora of mobility options
            • Figure 3: Transportation services used, by area, December 2016
          • The opportunities
            • Majority of ride share users use multiple times per month
              • Figure 4: Ride sharing frequency, December 2016
            • Ride sharing used for a variety of events and destinations
              • Figure 5: Locations for ride sharing use, December 2016
            • Ride sharing an effective alternative to drinking and driving
              • Figure 6: Ride sharing locations and reasons for using ride sharing, by area, December 2016
            • What it means
            • The Market – What You Need to Know

              • Ride sharing benefits greatly from low gas prices
                • Local legislation impacts ride sharing services
                  • Millennials and younger generations drive growth
                  • Market Perspective

                    • Car sharing usage drops as ride sharing increases
                    • Market Factors

                      • Gas prices can impact profitability of ride sharing
                        • Figure 7: US gasoline and diesel retail prices, January 2007-November 2016
                      • Consumer confidence could boost overall spending
                        • Figure 8: Consumer Sentiment Index, January 2007-December 2016
                      • Local legislation and laws could impact operations in local markets
                        • Figure 9: Uber acquisition email, March 2016
                      • Growth in Millennials and younger generations should increase ride sharing usage
                        • Figure 10: Percentage breakdown of population by generation, 2017-22
                    • Key Players – What You Need to Know

                      • Uber and Lyft dominate US market
                        • New entrants attempt to gain market share
                          • Vehicle owners flock to ride sharing to monetize their vehicles
                          • What’s Working?

                            • Uber has largest presence in US
                              • Figure 11: UberEats acquisition email, January 2017
                              • Figure 12: Uber gift card acquisition email, December 2016
                            • Drivers enjoy the flexibility of driving for ride sharing services
                              • Shared rides are popular among heavier users of ride sharing
                              • What’s Struggling?

                                • Late entrants to the market will struggle to grow
                                • What’s Next?

                                  • Driverless cars will take the sharing out of ride sharing
                                    • Ride share services for parents
                                      • Uber launches Movement
                                        • Ride packages
                                          • Figure 13: Uber package acquisition email, November 2016
                                          • Figure 14: Lyft Flat Fare Pass acquisition email, January 2017
                                      • The Consumer – What You Need to Know

                                        • Nearly one in four consumers use ride sharing
                                          • Older Millennials are heavy users of ride sharing
                                            • Ride sharing provides another option for inebriated consumers
                                              • Convenience tops reasons for ride sharing use
                                                • Ride sharing ideal for vacations
                                                • Transportation Services Used

                                                  • Nearly one in four consumers use ride sharing
                                                      • Figure 15: Transportation services used in last 12 months, December 2016
                                                    • Urban residents use multiple options to address mobility needs
                                                      • Figure 16: Transportation services used, by area, December 2016
                                                    • Fathers use multiple transportation options despite higher rate of car ownership
                                                      • Figure 17: Transportation services used in the past 12 months, by parental status, December 2016
                                                    • Ride sharing garners high usage among Asians and Hispanics
                                                      • Figure 18: Transportation services used, by race and Hispanic origin, December 2016
                                                  • Ride Sharing Frequency

                                                    • Six in 10 ride sharing users make multiple trips per month
                                                      • Figure 19: Ride sharing frequency, December 2016
                                                    • Older Millennials are heavy users of ride sharing
                                                      • Figure 20: Ride sharing frequency, by generation, December 2016
                                                    • Four in 10 urban ride sharing users are heavy users
                                                      • Figure 21: Ride sharing frequency, by area, December 2016
                                                  • Locations for Ride Sharing Use

                                                    • Ride sharing services are used for a wide variety of events
                                                        • Figure 22: Locations for Ride Sharing, December 2016
                                                      • Four in 10 heavy users commute to work with ride sharing
                                                        • Figure 23: Locations for ride sharing, by ride sharing frequency, December 2016
                                                      • Ride sharing gives inebriated consumers options to avoid driving
                                                          • Figure 24: Ride sharing locations and reasons for using ride sharing, by area, December 2016
                                                      • Reasons for Using Ride Sharing

                                                        • Convenience is king for consumers
                                                          • Figure 25: Reasons for using ride sharing, December 2016
                                                        • Heavy and moderate users find ride sharing saves time
                                                          • Figure 26: Reasons for using ride sharing – Saves time, by ride sharing frequency, December 2016
                                                        • Heavy and moderate users ride share to avoid bad weather
                                                          • Figure 27: Reasons for using ride sharing – Inclement weather, by ride sharing frequency, December 2016
                                                      • Reasons for not Using Ride Sharing

                                                        • Ride sharing won’t replace personal car ownership anytime soon
                                                            • Figure 28: Reasons for not using ride sharing, December 2016
                                                            • Figure 29: Number of vehicles in the household, by ride sharing frequency, December 2016
                                                          • Women more concerned about safety, prefer taxis over men
                                                            • Figure 30: Reasons for not using ride sharing, by gender, December 2016
                                                        • Preferred Ride Sharing Provider and Reasons

                                                          • Ride share users prefer Uber
                                                            • Figure 31: Ride sharing service preference, by ride sharing frequency, December 2016
                                                          • User interface and reliability lead reasons for preference
                                                              • Figure 32: Reasons for preferred ride sharing service, by ride sharing frequency, December 2016
                                                          • Ride Sharing Behavior

                                                            • Ride sharing an extremely convenient service on vacation
                                                                • Figure 33: Ride sharing behavior, December 2016
                                                              • Heavy and moderate users use shared services to save money
                                                                • Figure 34: Ride sharing behavior – Shared services, by ride sharing frequency, December 2016
                                                              • Frequent users use more than one ride sharing app
                                                                • Figure 35: Ride sharing behavior – Using more than one service, by ride sharing frequency, December 2016
                                                            • Attitudes toward Ride Sharing

                                                              • Consumers agree ride sharing cannot replace personal car ownership
                                                                  • Figure 36: Attitudes toward ride sharing, December 2016
                                                                • Heavy users don’t think ride sharing is eco-friendly
                                                                  • Figure 37: Attitudes toward ride sharing, by ride sharing frequency, December 2016
                                                                • Women less trustworthy of ride sharing drivers
                                                                  • Figure 38: Attitudes toward ride sharing, by gender, December 2016
                                                                  • Figure 39: Attitudes toward ride sharing, by ride sharing frequency, December 2016
                                                                • Parents want additional options for their kids
                                                                  • Figure 40: Attitudes toward ride sharing, by parental status, December 2016
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Consumer survey data
                                                                    • Consumer qualitative research
                                                                      • Direct marketing creative
                                                                        • Abbreviations and terms
                                                                          • Terms