US RTD Alcoholic Beverages market report
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Providing the most comprehensive and up-to-date information and analysis of the RTD Alcoholic Beverages market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report covers on- and off-premise sales of RTD premade alcoholic beverages, including:
- Flavored malt beverages – includes prepared malt beverages such as Bud Light Lime-a-Rita.
- Wine coolers – made with wine combined with fruit juices and other sweeteners.
- Prepared spirits-based cocktails – drinks such as Bacardi Classic Cocktails Mojito that are made with distilled spirits.
This report excludes non-alcoholic mixers typically added to alcohol to make alcoholic cocktails and mixed drinks, such as “Just add alcohol” mixes and non-alcoholic mixers.
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
RTD (ready-to-drink) alcoholic beverages continue to be an “also drink” alcohol type, trailing behind beer, wine, and spirits in consumption and volume sales. However the category, which includes FMBs (flavored malt beverages), prepared spirits-based cocktails, and wine coolers has seen recent strong innovation, moving it further away from the cloying alcopop realm and toward a more acceptable option that offers versatile flavors and formats for a wider array of occasions. While a general slowdown in alcohol consumption and sales challenges the category, the nimble nature of the smaller market has allowed for the launch of products that appeal to health-conscious consumers, convenience seekers, and beyond.
Associate Director - Food & Drink
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