Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the RTD Alcohol market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Beverage sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Beer has avoided dollar declines, despite volume decreases, due to the buffer of pricier craft, imported, and premium offerings. Category shifts may be stunting prices. Import activity favors affordable Mexican beer, and craft acquisitions by larger companies, with production/distribution efficiencies, may lower costs. While beer remains the most popular alcoholic beverage, more beer drinkers reduced consumption in 2017 than increased.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report includes volume and value sales data for domestic and
imported beer for home (off-premise) and on-premise consumption.
The Report covers the following beer segments, as defined by the
Beverage Information and Insights Group:
- Light beer (such as Bud Light and Coors Light; includes lowcalorie
brands such as Miller 64 and Bud Select 55)
- Super-premium and premium beer (such as Budweiser and
Yuengling; as well as “mass-craft” brands like Blue Moon and
- Imported beer (including imported light beer brands)
- Craft beer (such as Boston Beer Co., and Sierra Nevada, which
are also referred to as “true craft” in this report)
- Popular beer (such as Busch, and Miller High Life)
- Ice beer (such as Natural Ice or Icehouse)
- Malt liquor
Sales of flavored malt beverages (eg Bud Light’s Lime-A-Rita or
Mike’s Hard Lemonade) are sometimes, but not always, included
in data tables due to data constraints. That said, these beverages
are generally not discussed in this report. For a full discussion and
analyses, please refer to Mintel’s RTD Alcoholic Beverages—US,