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US Self Diagnostics market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Self Diagnostics market, and the behaviours, preferences and habits of the consumer.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

The self diagnostics market is defined as any product, device, or test which is used by the consumer, without medical or professional assistance, to identify or monitor a specific health condition. This includes chemically-based home testing kits or urine tests and electronic devices, such as monitors or meters.

For the purpose of this report, Mintel has included the following in its market size:

  • blood glucose monitors
  • blood pressure monitors
  • lancet/devices and related testing accessories
  • urine tests/kits
  • other home testing kits

Excluded from this report are tests carried out by hospitals, doctors, nurses, pharmacists or other healthcare workers. Tests performed at home and developed by private laboratories are mentioned in the report, with the retail test cost included in market size figures. Lab processing figures are not included, as private labs are effectively part of the medical community.

Also excluded are devices such as scales, which are used solely to measure weight, and other physical measuring devices, such as thermometers. Other tests and meters, which fit the definition of self-diagnostics but are not included in the market size of this report, but may be mentioned in the report, are those for:

  • allergies
  • blood cholesterol
  • body fat
  • coagulation test kits
  • cystic fibrosis
  • dietary or vitamin deficiencies
  • fecal test kits to identify bowel disorders
  • genetics (including paternity tests)
  • H. pylori
  • male fertility testing
  • osteoporosis
  • peak flow meters to identify asthma and lung disorders

Expert analysis from a specialist in the field

Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The self diagnostics market is made up of several diverse segments all aiming to give consumers insight into their health. For the two largest segments, blood pressure and blood glucose monitoring, testing is likely to be done out of necessity and can be covered by insurance, which impacts retail sales. Among the smaller segments, there has been success in UTI (urinary tract infection) tests and drug testing kits. Private label products dominate as strong brand identities are lacking in most segments. The future of self diagnostics will be directed by the role of technology in tracking results and generating actionable data and the use of non-invasive devices in blood glucose testing. Marissa Gilbert
Senior Health & Wellness Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Minimal growth of the market
            • Figure 1: Total US sales and fan chart forecast of self diagnostics, at current prices, 2010-20
          • The market has low brand awareness
            • Figure 2: MULO sales of self diagnostics, by market share of leading companies, rolling 52 weeks 2015 and 2016
          • The strongest barrier to purchasing is also one of the key benefits of self diagnostics
            • Figure 3: Barriers to using self diagnostics, February 2016
          • The opportunities
            • Increase usage among women
              • Figure 4: Self diagnostics using currently or in the past year, by gender, February 2016
            • Users are most interested in easier ways to track their results
              • Figure 5: Innovation interest, by self diagnostic users, February 2016
            • Self-diagnostic devices could follow example of successful urine tests
              • Figure 6: MULO sales of urine test/kits, by leading companies and brands, rolling 52 weeks 2015 and 2016
            • What it means
            • The Market – What You Need to Know

              • Minimal growth, similar projection for the future of the market
                • Blood glucose and pressure monitors lead the market
                  • Population shifts likely to impact self diagnostics market
                    • More adults are insured, while diabetes and high blood pressure rates remain high
                    • Market Size and Forecast

                      • Self diagnostics market stable; future sales anticipated to be marginal
                        • Figure 7: Total US sales and fan chart forecast of self diagnostics, at current prices, 2010-20
                        • Figure 8: Total US sales and forecast of self diagnostics, at current prices, 2010-20
                    • Market Breakdown

                      • Blood glucose monitors still drive the market despite sales declines
                        • Figure 9: Share of total US retail sales of self diagnostics, by segment, at current prices, 2015 (estimated)
                        • Figure 10: Total US retail sales of self diagnostics, by segment, at current prices, 2010-15
                      • Self diagnostics sales concentrated in mass merchandisers and drug stores
                        • Figure 11: Share of total US retail sales of self diagnostics, by channel, at current prices, 2015 (estimated)
                    • Market Factors – Demographics

                      • Aging population has a need for self diagnostics
                        • Figure 12: US population, by age, 2010-20
                      • Male population growth anticipated to outpace females
                        • Figure 13: US population, by gender and age, 2015
                      • Black and Hispanic populations outpacing White adults
                        • Figure 14: Percent of total US population and growth, by race and Hispanic origin, 2010-20
                    • Market Factors – Other

                      • More people have health insurance
                        • Figure 15: Health insurance coverage status, 2013-14
                      • Diabetes incidence
                        • Figure 16: US persons with diagnosed diabetes, 2000-14
                      • High blood pressure and cholesterol incidence
                      • Key Players – What You Need to Know

                        • Leading company resides in only one segment of self diagnostics
                          • Lancets, UTI tests and private label brands succeeding
                            • MULO blood glucose monitor sales decline; innovation could provide boost
                              • Non-invasive testing and self-managed health the future of self diagnostics
                              • Manufacturer Sales of Self Diagnostics

                                • Leading companies and private label growing overall
                                  • Figure 17: MULO sales of self diagnostics, by leading companies, rolling 52 weeks 2015 and 2016
                              • What’s Working?

                                • Diabetes lancets and testing accessories segment grew most in MULO
                                  • Figure 18: MULO sales of lancet/devices and other related testing accessories, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                • Sales of UTI tests increase sales of urine tests
                                  • Figure 19: MULO sales of urine test/kits, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                • Private label accounts for almost half of market; still growing
                                  • Figure 20: MULO sales of private label self diagnostics, by segment, rolling 52 weeks 2015 and 2016
                              • What’s Struggling?

                                • Blood glucose monitor sales decline
                                  • Figure 21: MULO sales of blood glucose monitors, by leading companies and brands, rolling 52 weeks 2015 and 2016
                              • What’s Next?

                                • Non-invasive glucose tests in development
                                  • iHealth devices and app make it easy to actively manage health
                                    • CareKit allows consumers to manage health, share data with professionals
                                    • The Consumer – What You Need to Know

                                      • Self diagnostics use highest among men, yet women are the opportunity
                                        • Self diagnostics largely purchased from drug stores or Walmart
                                          • A professional recommendation is the top reason for using self diagnostics
                                            • Reliability and functionality are requirements
                                              • Many barriers to purchasing self diagnostics exist
                                                • Current users are most interested in market innovations
                                                • Self Diagnostic Usage

                                                    • Men drive current use in the self diagnostics market
                                                      • Figure 22: Self diagnostics using currently or in the past year, by gender, February 2016
                                                      • Figure 23: Any current or past self diagnostic usage, by gender, generations, household income, February 2016
                                                    • Profile of blood pressure monitor use
                                                      • Figure 24: Blood pressure diagnostic test usage, by gender and generations, February 2016
                                                    • Profile of blood glucose monitor use
                                                      • Figure 25: Blood glucose monitor usage, by gender and generations, February 2016
                                                  • Acquisition Location

                                                      • Nearly one half of consumers receive self diagnostics for free
                                                        • Figure 26: Received self diagnostic test for free, February 2016
                                                      • Consumers purchase most from drug stores and Walmart
                                                        • Figure 27: Self diagnostic test purchase location, February 2016
                                                        • Figure 28: Self diagnostic test purchase location, by age and income, February 2016
                                                    • Usage Reasons

                                                        • A recommendation is the top reason adults use self diagnostics
                                                          • Figure 29: Top reasons for using self diagnostics, February 2016
                                                        • Almost one quarter have used a self-diagnostic tool to avoid the doctor
                                                          • Figure 30: Use self diagnostics to avoid a visit to a doctor, February 2016
                                                          • Figure 31: Use self diagnostics from a recommendation or to avoid a visit to a doctor, February 2016
                                                        • Some want more information about current health status
                                                          • Figure 32: Use self diagnostics to gain information and prepare for health condition, February 2016
                                                      • Importance of Self Diagnostic Features

                                                          • Reliability and functionality are top requirements in a self diagnostic
                                                            • Figure 33: Any importance of self diagnostic features, February 2016
                                                          • Brand and past experience is more important to men than to women
                                                            • Figure 34: Importance of select self diagnostic features, by gender, February 2016
                                                          • Older Millennials have a larger number of criteria for self diagnostics
                                                            • Figure 35: Importance of select self diagnostic features, by generations, February 2016
                                                        • Barriers to Using

                                                            • Self diagnostics concerns exist; largely the requirement for professional test
                                                              • Figure 36: Barriers to using self diagnostics, February 2016
                                                            • Women less likely to have medical need for use of self diagnostics
                                                              • Figure 37: No medical reason to use self diagnostics, by gender, February 2016
                                                            • Older Millennials are leading users; yet drive up some concerns
                                                              • Figure 38: Barriers to using self diagnostics, by generation, February 2016
                                                            • Hispanic and Asian adults have concerns with self diagnostics
                                                              • Figure 39: Barriers to using self diagnostics, by race and Hispanic origin, February 2016
                                                          • Innovation

                                                              • Self diagnostics users express the most interest in innovative features
                                                                • Figure 40: Innovation interest, by self diagnostic users, February 2016
                                                              • Men want ease, customization, and constant tracking
                                                                • Figure 41: Interest in easier tracking, customization, and daily monitoring, by gender, February 2016
                                                              • Older Millennials most interested in advances in self-diagnostic testing
                                                                • Figure 42: Innovation interest, by generations, February 2016
                                                              • One third of parents are interested in home tests for children
                                                                • Figure 43: Innovation interest, by number of children under 18 in household, February 2016
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Fan chart forecast
                                                                    • Consumer survey data
                                                                      • Consumer qualitative research
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                            • Terms
                                                                            • Appendix – Market

                                                                                • Figure 44: Total US sales and forecast of self diagnostics, at current prices, 2010-20
                                                                                • Figure 45: Total US sales and forecast of self diagnostics, at inflation-adjusted prices, 2010-20
                                                                                • Figure 46: Total US retail sales of self diagnostics and percent change, by segment, at current prices, 2010-15
                                                                            • Appendix – Key Players

                                                                                • Figure 47: MULO sales of blood pressure monitors, by leading companies and brands, rolling 52 weeks 2015 and 2016