US Seniors and Health market report
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Providing the most comprehensive and up-to-date information and analysis of the Seniors and Health market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report explores the consumer attitudes and behaviors of Seniors (aged 65+) toward personal health as well as attitudes toward professional healthcare services.
For the purposes of this report, Mintel has used the following definitions:
- Younger Seniors: internet users aged 65-74
- Older Seniors: internet users aged 75+
Key points included
- Loneliness is a key issue
- Incomes among Senior households are lower
- Seniors lack attention to weight management and mental health
Expert analysis from a specialist in the field
Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on preventive health and self-care seem to drive Seniors’ contentment and confidence in their ability to take care of their own wellbeing. While Seniors are increasingly tech-savvy, they remain dedicated to the basics of health management and prioritize enjoyment in their golden years.
Associate Director - Health & Wellness
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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