Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shampoo, Conditioner and Hairstyling Products market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Margie Nanninga, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The mature shampoo, conditioner, and hairstyling products market has posted steady growth, driven by gains in the larger shampoo and conditioner segments, allowing the market to overcome struggling sales of hairspray and hairstyling products. However, concerns over damage and preferences for simplicity have left consumers skipping daily washing, creating longer purchase cycles. Natural offerings, which are perceived as being gentler on hair, can promote more frequent shampooing. Additionally, adults are embracing their natural texture; products that enhance one’s hair or that tout healthy-looking claims are resonating.
Beauty and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report covers the US market for shampoo, conditioner, and
hairstyling products, which is defined as follows:
- Shampoo, including anti-dandruff formulas and dry shampoo
- Conditioner, including leave-in, rinse-out products and cleansing
- Hairstyling products including gel, mousse, cream, oil, putty, and
This Report does not include hair color or other chemical treatments
such as perms, relaxers, or keratin straighteners. In addition, this
Report covers only the at-home haircare market and does not
include salon services.