Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shaving and Hair Removal market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Rebecca Cullen, a leading analyst in the Household Care Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The shaving and hair removal market continues to struggle due to a highly saturated landscape as well as consumers taking a value-driven mindset to shopping the category. Estimated 2016 sales of $3.8 billion represent a 3% decrease from 2015, as consumers opt for lower-priced options and turn to retailers that offer value and convenience such as online or subscription services. Mintel forecasts that sales will remain flat over the next five years, as market competition remains.
Household Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, the shaving and hair removal
market has been segmented as follows:
- Disposable and cartridge (non-disposable) razors—men’s and
- Replacement blades and cartridges for cartridge (non-disposable)
- Shaving creams and gels
- Depilatory creams/lotions and waxing products designed for home
Excluded from the market size, segment performance, and brand
sections of this Report are:
- Electric shavers, personal trimmers, and grooming scissors
- Aftershave, skin conditioners, and other products for post-shaving
- Professional/salon hair removal services
However, usage of electric razors, trimmers, and skin treatment
products are covered in the consumer sections of this Report.