US Shopping for Home Decor market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shopping for Home Décor market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products Covered in this Report
The purpose of this Report is to identify behaviors and preferences among consumers when shopping for home décor items.
The analysis in this Report covers the following categories:
- picture frames
- decorative bowls
- wall art
- decorative pillows/throw blankets
- lamps/lighting (table lamps, floor lamps, lanterns)
- fake/silk flowers or plants, holiday/seasonal décor and home décor items
- window treatments (drapes, blinds, etc)
What you need to know
A combination of positive market factors, a stable housing market, and interest in the category is contributing to positive growth for home décor. What’s more, diversified living situations result in diverse décor needs suitable for a variety of living situations, creating opportunities for retailers to connect and grow long-term relationships with shoppers. However, many consumers prefer to opt for value-oriented and convenient shopping experiences, making more décor purchases at retailers not traditionally associated with the market. As more players outside the channel look to enter the space, traditional retailers need to re-think how they leverage their role as décor destinations.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The home décor market is expected to grow, thanks to healthy market factors and a genuine interest in decor, supported by the housing market and a retailer emphasis on the category. Although many consumers seem to enjoy shopping for décor, not always requiring a specific reason to shop, they’re changing where they choose to fulfill such purchases. Instead of traditional décor retailers, many are turning online and to value-oriented retailers where they can not only shop décor, but other items conveniently as well.
Retail & Apparel Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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