US Shopping for Home Decor market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shopping for Home Décor market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The purpose of this Report is to identify behaviors and preferences among consumers when shopping for home décor items.
The analysis in this Report covers the following categories:
- Picture frames
- Decorative bowls
- Wall art
- Lamps/lighting (table lamps, floor lamps, lanterns)
- Decorative pillows/throw blankets
- Fake/silk flowers or plants
- Holiday/seasonal décor
Home décor items EXCLUDE paint, wallpaper, window treatments (drapes, blinds, etc), and furniture.
This Report builds on the analysis presented in Mintel’s Shopping for Home Décor – US, April 2014 and 2012.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and more consumers are lured by the convenience of online shopping. Traditional home furnishings retailers do need to be more aggressive at protecting their territories though, as other channels that sell home décor – particularly those of a value orientation – are making serious inroads.
Associate Director - Retail & Apparel
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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