US Shopping for Household Care Products Online Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shopping for Household Care Products Online market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Most household consumers are strictly in-store shoppers
- Some consumers have concerns about packaging integrity
- Many consumers still prefer the in-store experience
Covered in this report
This report focuses on how ecommerce is evolving for household care products, which include:
- Fabric care
- Dishwashing products
- Hard surface care
- Toilet care
- Air care
- Household paper products (toilet tissue, paper towels, facial tissues)
Expert analysis from a specialist in the field
Written by Jamie Rosenberg, a leading analyst in the Household & Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
eCommerce in household care has developed slowly compared to most other CPG categories, but that’s about to change. The consumer demand to buy household products online is growing, while top brands and online retailers are becoming more proactive in developing packaging better suited for shipping.
Senior Global Analyst, Household & Personal Care
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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