US Single Lifestyles market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Single Lifestyles market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
- Singles: adults 18+ who self-identify as single. The use of “singles” excludes adults who are married or living with a partner or identify as separated, widowed, or divorced.
- Coupled: adults 18+ who self-identify as married or living with a partner.
The Report builds on the analysis presented in Mintel’s Single Lifestyles – US, February 2012. Readers may also be interested in Mintel’s Marketing to Millennials – US, May 2016.
Expert analysis from a specialist in the field
Written by Gina Cavato, a leading analyst in the Lifestyle & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In the US, singles account for a growing number of adults due to a steady number of marriages and a growing population. In 2016, 48% of adults age 15+ identified as single – nearly 123.5 million – and 44.1% are under age 30. Singles are active and mobile and often participate in “couples” activities such as traveling or dining out. However, single consumers are limited in their discretionary spending compared to married adults because a larger portion of their lower household income is allotted to fixed expenses.
Lifestyle & Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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