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US Skincare Ingredient and Format Trends market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis on Skincare Ingredient and Format Trends, skincare consumers and the major players who make up that market.


Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?


Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics


Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?


What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Alison Gaither, a leading analyst in Beauty & Personal Care, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The skincare market is highly saturated, and brands are challenged by consumer demand for simplicity as well as routine shopping behavior, limiting product trial. Focusing on unique offerings to capture the attention of consumers, such as Korean skincare trends and on-the-go formats, could nurture category growth. Eco-ethical claims will also continue to rise, and familiar, food-inspired ingredients such as apple cider vinegar and Manuka honey will support the natural trend. Alison Gaither
Beauty & Personal Care Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

For the purposes of this Report, Mintel has defined the skincare market as including the following categories: facial cleansers, facial moisturizers, specialty skincare products such as acne and anti-aging treatments, hand and body moisturizers, and sun protection.

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Specialty products struggle in skincare
            • Figure 1: Percentage change in skincare sales, by segment, 2017 (est)
          • Increase in beauty retailers provide more options, may overwhelm consumers
            • Figure 2: Retailers shopped, repertoire analysis, by age, September 2017
          • Threat of color cosmetics looms over category
            • Figure 3: Skincare benefits in facial make-up, May 2017
          • The opportunities
            • Consumers willing to pay more for products with added value
              • Figure 4: Interest in packaging innovation and influence on spend, September 2017
            • Familiar ingredients appeal to a range of buyers
              • Figure 5: Unique ingredients, by all and 35-54 age group, September 2017
            • Convenient formats an opportunity to reach older consumers
              • Figure 6: Usage and interest in select skincare formats, September 2017
            • What it means
            • The Market – What You Need to Know

              • Staple products growing, multi-benefit overshadows specialty skincare
                • Color cosmetics and vitamins tout skincare claims
                  • Multicultural and aging population show steady growth
                  • Market Breakdown

                    • Most spending in facial skincare, facial cleansers see highest growth
                      • Figure 7: Share of sales in skincare market, by segment, 2017 (est)
                      • Figure 8: Percentage change in skincare sales, by segment, 2017 (est)
                    • Multi-benefit skincare impacts specialized products
                    • Market Perspective

                      • Skincare blends with color cosmetics
                        • Figure 9: Skincare benefits in facial make-up, May 2017
                      • Beauty from within trend still influential
                        • In-store shopping still on top, online shopping expected to rise
                          • Figure 10: Method of shopping, May 2017
                          • Figure 11: Frequency of buying items online, May 2017
                      • Market Factors

                        • Growth in aging population
                          • Figure 12: Female population by age, 2012-22
                        • Multicultural consumers invested in routines
                          • Figure 13: Population by race and Hispanic origin, 2012-22
                        • Consumer confidence remains largely unchanged
                          • Figure 14: Consumer Sentiment Index, Jan 2012-Sep 2017
                      • Key Players – What You Need to Know

                        • Food-to-face, K-beauty trends still active
                          • New skincare aims to stop the effects of pollution and waste
                          • What’s In?

                            • Food-to-face isn’t expiring anytime soon
                                • Figure 15: Attitudes toward natural skincare, February 2017
                              • Active beauty sets the pace
                                • Figure 16: Share of formats and textures in skincare with on-the-go claim, 2016-17*
                              • Unique, K-Beauty formats motivate US brands
                                  • Figure 17: Usage and interest in select skincare formats, September 2017
                              • What’s Next?

                                • Water from within
                                  • Waste not, want not
                                    • It’s lights off for HEVL
                                      • Figure 18: Year over year growth of skincare product launches making an anti-blue light or hevl claim, 2013-17*
                                  • The Consumer – What You Need to Know

                                    • Mass merchandisers, online offer convenience and selection
                                      • Peer reviews and online research are important
                                        • Familiar ingredients appeal to wide audience
                                          • Korean beauty, convenience still driving category innovation
                                            • Eco-ethical, simple claims important to women
                                              • Consumers are willing to spend more for added value
                                              • Retailers Shopped

                                                • Women rely on convenience when choosing retailers
                                                  • Online retailers continue to pose a threat to brick and mortar
                                                    • Department stores attract niche audience despite overall struggles
                                                      • Figure 19: Retailers shopped, September 2017
                                                    • Younger women shop multiple outlets
                                                      • Mature consumers are persuaded by accessibility
                                                        • Figure 20: Select retailers shopped, by age, September 2017
                                                      • Hispanics visit variety of retailers
                                                        • Figure 21: Retailers shopped, by Hispanic origin, September 2017
                                                    • Resources for Learning About Skincare

                                                      • Personal experience from friends or online most influential
                                                        • Figure 22: Resources for learning about skincare, September 2017
                                                      • Younger generations rely on internet and family, older rely on packaging
                                                        • Figure 23: Select resources for learning about skincare, by age, September 2017
                                                      • Black, Hispanic women research online
                                                        • Figure 24: Select resources for learning about skincare, by race and Hispanic origin, September 2017
                                                    • Interest in Ingredients

                                                      • Natural, food-inspired ingredients easy to digest
                                                        • Figure 25: Unique ingredients, September 2017
                                                      • Younger women eager to try the unknown, older stick to familiar
                                                        • Figure 26: Unique ingredients, by age, September 2017
                                                      • Natural positioning relevant for Black consumers
                                                        • Figure 27: Unique ingredients, by race and Hispanic origin, September 2017
                                                    • Usage and Interest in Skincare Formats

                                                      • Korean beauty drives interest in new formats
                                                          • Figure 28: Year over year growth of cushion compact launches, US, 2012-17*
                                                        • Travel-friendly formats pique consumer interest
                                                          • Figure 29: Usage and interest in skincare formats, September 2017
                                                        • Women aged 35-54 place value on convenience
                                                          • Figure 30: Any interest (net) in skincare formats, by age, September 2017
                                                        • Blacks, Hispanics look for familiar, convenient formats
                                                          • Figure 31: Any interest (net) in skincare formats, by race and Hispanic origin, September 2017
                                                      • Packaging Features

                                                        • Eco-ethical, simple claims resonate with consumers
                                                          • Figure 32: Packaging features, by rank, September 2017
                                                        • Younger consumers more aware of sustainable, charitable products
                                                          • Figure 33: Packaging features, any rank (net), by age, September 2017
                                                        • Niche group of Black and Hispanic consumers interested in packaging
                                                          • Figure 34: Packaging features, any rank (net), by race and Hispanic origin, September 2017
                                                      • Interest in Packaging Innovations

                                                        • Consumers pay more for added value, not problem solvers
                                                          • Figure 35: Interest in packaging innovation and willingness to spend, September 2017
                                                        • Unique packaging speaks to younger consumers
                                                          • Figure 36: Any interest (net) in packaging innovation, by age, September 2017
                                                        • Hispanic consumers drawn to quality packaging
                                                          • Figure 37: Any interest (net) in packaging innovation, by Hispanic origin, September 2017
                                                      • Appendix – Data Sources and Abbreviations

                                                        • Consumer survey data
                                                          • Abbreviations and terms
                                                            • Abbreviations