Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Snack, Nutrition and Performance Bars market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of snack, nutrition, and performance bars saw steady year-over-year growth from 2012-17 (+20% overall). 2017 represents a slight slowdown, with an estimated 2.6% increase over 2016 (0.1% when adjusted for inflation). While consumer interest in snacking, protein, and functional foods positively impacts the category, a growing array of snack options, some of which promise functional deliverables, with cleaner formulations, challenges bars. This slower pace of growth is expected to continue in the near future. While product innovation is on track, category players will need to emphasize bar strengths (eg convenience, indulgence) and address challenges (eg high sugar content).
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this report, snack, nutrition, and performance
bars are defined for this Report as:
- Snack bars: cereal and snack bars, such as Nutri-Grain; and
granola bars, such as Nature Valley
- Nutrition bars: health/nutrition bars, including food bars that
contain additional nutrients, such as fiber, protein (non-athletic),
calcium, etc; also includes bars positioned as meal replacements
- Performance bars: athletic bars used for fuel during athletic
endeavors or to enhance physical fitness or exercise, such as
PowerBar; includes performance-focused protein bars
- Weight-loss bars: bars meant for diet and weight loss/weight
management, such as Slim-Fast and Zone bars
Value figures throughout this Report are at retail selling prices (rsp),
excluding sales tax, unless otherwise stated.