Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the snack, nutrition and performance bars market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, Senior Food & Drink Analyst, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The snack, nutrition and performance bars category has turned in solid performance in recent years as consumers have grown more interested in healthier, more nutrient-dense snack foods. Opportunities exist for brands that explore new flavors and textures and that emphasize natural and unprocessed ingredients.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, snack, nutrition, and performance bars are covered as per the following definitions:
Snack bars: Cereal and snack bars, such as Nutri-Grain, and granola bars, such as Nature Valley
Nutrition bars: Health/nutrition bars, including food bars that contain additional nutrients, such as fiber, protein (nonathletic), calcium, etc, includes bars positioned as meal replacements (nonweight loss). Includes Balance, Quest, and others
Performance bars:Athletic bars used for fuel during athletic endeavors or to enhance physical fitness or exercise, such as PowerBar; includes performance-focused protein bars
Weight loss barsBars meant for diet and weight loss/weight management, such as Slim-Fast and Zone bars