Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

US Snacking in Foodservice market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Snacking in Foodservice market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

The purpose of this Report is to analyse consumer behaviors and attitudes towards made-to-order snacks in foodservice which includes both traditional restaurants and specialty snack shops. Snacking frequency and habits from a retail perspective will also be discussed and highlighted, but the main focus of this report is from a foodservice perspective.

This report builds off of analysis presented in Snacking in Foodservice – US, June 2016. For more details on snacking in retail please see Snacking Motivations and Attitudes – US, May 2017.

For the purposes of this Report, Mintel has used the following restaurant definitions:

  • QSRs (quick service restaurants) – Used interchangeably with “fast food,” QSRs specialize in inexpensive, convenient meals that are less expensive than those available at fast casuals. There is typically no waiter service and no alcoholic beverages. Examples include: McDonald’s, Kentucky Fried Chicken, Taco Bell, Wendy’s, and Pizza Hut.
  • Fast casual restaurants – These establishments are characterized by a higher price point than QSRs, though not as high as full service restaurants, and emphasize customization. Fast casuals may or may not offer limited table service or alcohol. Examples include: Chipotle, Panera Bread, Shake Shack, and Blaze Pizza.
  • LSRs (limited service restaurants) – These establishments provide foodservices where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout, or delivered to the customer’s location. These may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants. The other category within LSRs (as seen in the market size and forecast) includes snacks and non-alcoholic beverage bars, cafeterias, grills, and grill buffets.
  • FSRs (full service restaurants) – These establishments have waiter/waitress service in which customers order and are served while seated. These may also sell alcoholic beverages and offer carryout services and include the restaurant segments: midscale, casual dining, and fine dining.
  • Convenience stores (C-stores) – Convenience stores are establishments that retail a limited line of goods, primarily groceries and ready-to-consume beverages and snacks, in easily accessible locations. The majority of convenience stores also sell motor fuel.

Expert analysis from a specialist in the field

Written by Diana Kelter, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The definition of a snack can vary from person to person and without a clear direction to follow, foodservice operators can position snacking from a variety of angles. With more consumers adopting a snacking mentality, foodservice operators need to determine how they can design a menu that offers flexibility in an evolving landscape. The competitive landscape adds a layer of complexity, with retail placing an increased focus on freshly prepared snacks. Diana Kelter
Foodservice Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Fresh fruit remains the most popular healthy snack option
            • Figure 1: Healthy snack consumption, May 2018
          • Relatively few better-for-you snacks eaten on a daily basis
            • Figure 2: Healthy snack consumption frequency, by type of snack, May 2018
          • Consumer skepticism a substantial issue for healthy snack marketers
            • Figure 3: Attitudes toward healthy snacking, May 2018
          • The opportunities
            • Younger healthy snackers respond to wider array of motivations
              • Figure 4: Snack motivation by occasion – Net of all occasions, by age, May 2018
            • Opportunity to promote naturally healthy snacks to young adults
              • Figure 5: Healthy snack attributes, by age, May 2018
            • Snack-size portions and portability speak to expanded role of snacks
              • Figure 6: Healthy snacking concepts, May 2018
            • What it means
            • The Market – What You Need to Know

              • Salty snack segments represent increasing competition for BFY snacks
                • Snacking continues to grow more prevalent
                • Market Perspective

                  • Salty snack segments represent increasing competition for BFY snacks
                    • Protein trend drives meat snacks
                      • Premium ready-to-eat brands drive popcorn growth
                        • Figure 7: Total US sales of popcorn and meat snacks, 2012-17
                    • Market Factors

                      • Snacking continues to grow more prevalent
                        • Figure 8: Snacking frequency, March 2017
                      • Rise in health issues puts spotlight on better-for-you snacks
                        • Figure 9: Growth in health issues in the US, 2013-15
                    • Key Players – What You Need to Know

                      • Healthy snack categories near or below all-snack purchase intent norm
                        • Sales of baked chips stagnate
                          • All-natural claim loses traction
                            • Functional snacking poised to gain
                            • What’s Working?

                              • Healthy snack categories mostly in line with “all-snack” purchase intent
                                • Figure 10: Better-for-you snack purchase intent, by snack segment, 2017-18
                              • Fruit snacks seen as tasty, fun, refreshing, but necessarily unique
                                • Vegetable snacks seen as healthy and natural but not so tasty
                                  • Fewer strong perceptions for other types of healthy snacks
                                    • Figure 11: Better-for-you snack attribute ratings, by snack segment, 2017-18
                                  • Potential for high purchase intent exists across healthy snack categories
                                    • Verbatims reveal category’s alternative status, a potential limit to growth
                                      • Fruit-based snacks
                                        • Bean-based snacks
                                          • Cassava and other base snacks
                                            • Rice snacks
                                              • Vegetable snacks
                                              • What’s Struggling?

                                                • Sales of baked chips stagnate
                                                  • All-natural claim loses traction
                                                    • Figure 12: Better-for-you snack product launches, by top health claims, 2013-18*
                                                • What’s Next?

                                                  • Functional snacking poised to gain
                                                  • The Consumer – What You Need to Know

                                                    • Fresh fruit remains the most popular healthy snack option
                                                      • Motivations shift from functional to more emotional during the day
                                                        • Freshness a key attribute for healthy snacks
                                                          • Snack-size portions and portability speak to expanded role of snacks
                                                            • Younger consumers’ healthy snacking habits in flux
                                                              • Consumer skepticism a substantial issue for healthy snack marketers
                                                              • Healthy Snack Consumption

                                                                • Fresh fruit remains the most popular healthy snack option
                                                                  • Figure 13: Healthy snack consumption, May 2018
                                                                • Young consumers a key target for packaged better-for-you snacks
                                                                  • Figure 14: Healthy snack consumption, by age, May 2018
                                                                • Opportunity to increase consumption frequency of better-for you snacks
                                                                  • Figure 15: Healthy snack consumption frequency, by type of snack, May 2018
                                                              • Correspondence Analysis: Snack Motivation by Occasion

                                                                • Methodology
                                                                  • Motivations shift from functional to more emotional during the day
                                                                    • Figure 16: Correspondence analysis – Snack motivation by occasion, May 2018
                                                                    • Figure 17: Snack motivation by occasion, May 2018
                                                                  • Younger healthy snackers respond to wider array of motivations
                                                                    • Figure 18: Snack motivation by occasion – Net of all occasions, by age, May 2018
                                                                • Healthy Snack Attributes

                                                                  • Freshness a key attribute for healthy snacks
                                                                    • Figure 19: Healthy snack attributes, May 2018
                                                                  • Older adults more likely to prioritize low/no claims
                                                                    • Figure 20: Healthy snack attributes, by age, May 2018
                                                                • Healthy Snacking Concepts

                                                                  • Fresh ingredients draw wide interest
                                                                    • Snack-size portions and portability speak to expanded role of snacks
                                                                      • Figure 21: Healthy snacking concepts, May 2018
                                                                    • Portability especially appealing to younger women
                                                                      • Figure 22: Healthy snacking concepts, by gender and age, May 2018
                                                                  • Healthy Snacking Behaviors

                                                                    • Consumers report purchasing more healthy snacks
                                                                      • Figure 23: Healthy snacking behaviors, May 2018
                                                                    • Younger consumers’ healthy snacking habits in flux
                                                                      • Figure 24: Healthy snacking behaviors, by age, May 2018
                                                                  • Attitudes toward Healthy Snacking

                                                                    • Consumers interested in seeing more healthy snacks on store shelves
                                                                      • Consumer skepticism a substantial issue for healthy snack marketers
                                                                        • Figure 25: Attitudes toward healthy snacking, May 2018
                                                                      • Younger adults interested in more healthy snacking options
                                                                        • Figure 26: Attitudes toward healthy snacking, by age, May 2018
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Consumer survey data
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                              • Terms