US Snacking Preferences of Black Consumers market report
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Providing the most comprehensive and up-to-date information and analysis of the Snacking Preferences of Black Consumers market, and the behaviours, preferences and habits of the consumer.
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This Report covers snacking preferences of Black consumers, including household consumption, purchase influencers, shopping location, and attitudes.
This is one of many Reports that Mintel has produced to understand the household dynamic around Black consumers and snacking. Readers may also be interested in Mintel’s Hispanic Snacking Preferences – US, February 2017; Better for You Snacks – US, September 2016; Snacking in Foodservice – US, June 2016; Snack, Nutrition and Performance Bars – US, May 2016; Salty Snacks – US, April 2016; and Frozen Snacks – US, April 2016.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Blacks love to eat snacks. Snacks can fill an emotional void or be a means to incorporate better eating habits into their diets. Black women with kids are the primary decision maker when it comes to buying snacks, since she is doing so as part of her regular grocery shopping trip to mass merchandisers, such as Walmart or the supermarket, but she wants to please her family and will ensure that everyone gets the snacks they want. Not only does she want to please her family, but she also does not want to waste her money on buying snacks that no one is going to eat, even if they are healthy.
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