US Black Consumers Snacking Preferences market report
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Providing the most comprehensive and up-to-date information and analysis of the Black Consumers' Snacking Preferences, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report covers snacking preferences of Black consumers, including household and personal consumption, purchase influencers, perceptions, and attitudes.
Readers may also be interested in Mintel’s Better for You Snacks – US, September 2018; and Salty Snacks – US, March 2018; and other reports in the food and drink as well as the food service libraries.
Key points included
- Fresh fruit is the preferred snack for all
- Sweet snacks are the go-to food to soothe feeling
- Black consumers tend to choose the same snacks, but open to change
- Black snack segments are defined by their overall diet and reasons for snacking
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black consumers strive to maintain or improve their health through diet, and their snack preferences are no exception. Buying healthy snacks for the home is the goal, but taste is equally important, especially when this consumer eats snacks in the moment to temporarily reset their mood to their happy place. Brands and retailers that drive awareness of new snacks that are healthy and tasty can spur trial among everyone in the household. Toya Mitchell
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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