US Soap, Bath and Shower Products market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Soap, Bath and Shower Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
- Liquid body wash and/or shower gel
- Bar soap
- Liquid hand soap
- Hand sanitizer
- Bath products, including bubble bath and bath fragrances.
This Report does not include:
- Products designed specifically for use on the face such as facial cleansers and scrubs
- Body care products, such as lotion
- Baby care products
- Shower and bath accompaniments, such as loofahs, sponges, bath scrubbers, and bath massagers.
Value figures throughout this report are at retail selling prices (rsp) excluding sales tax unless otherwise stated.
Expert analysis from a specialist in the field
Written by Olivia Guinaugh, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The soap, bath, and shower products market continues to experience slow, yet steady growth, benefiting from strong liquid body wash sales that are compensating for struggles in the bar soap segment. The inclusion of premium and therapeutic benefits has also helped boost sales of liquid body wash and bath products. Looking ahead, product launches centered on convenience and personalization may help accelerate growth.
Home & Personal Care Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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