US How Social Media and Product Reviews Impact Online Shopping Market Report
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Providing the most comprehensive and up-to-date information and analysis of the How Social Media and Product Reviews Impact Online Shopping market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report analyzes consumer usage of and attitudes toward social media and product reviews while shopping online, identifying opportunities for retailers to increase shopper engagement and drive additional revenue by leveraging user-generated content.
Analysis around how consumers use social media during the pre and post-purchase process, which types of content users want to see in product reviews, and which types of information consumers are comfortable with sharing about themselves in product reviews is included in this report. Social media and product reviews come into play as consumers become aware and go on to consider solutions.
What you need to know
Social media and product reviews are becoming more integral to the online shopping process for interconnected reasons. Social media helps introduce consumers to new products and connect with retailers, serving as an additional customer service checkpoint. Product reviews build confidence in purchase decisions and trust in online retailers.
Social media platforms are continuing to roll out tools to help consumers buy online, while product reviews are evolving from being primarily text focused to include more user-generated images and videos. Retailers need to make sure they are staying active and engaged across key social media platforms. Retailers also need to make sure that product reviews are accurate, detailed, and prominently featured so that consumers don’t have to look far to find them.
Expert analysis from a specialist in the field
Written by Matt Linder, a leading analyst in the eCommerce sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and determine whether or not to ultimately buy.
Senior eCommerce Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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