Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Soup market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The soup category struggled to increase sales significantly. There were some bright spots. Growing segments – including refrigerated fresh soup/frozen soup, wet broth/stock, and dry soup – made up some ground. But these gains weren’t enough to compensate for stagnant RTS (ready-to-serve) wet soup sales and declines in condensed soup. The key barrier to growth is lack of frequency, stemming from habitual behavior and conflicting consumer issues with health. Brands may break consumer habits and inspire trial with free-from claims and health benefits, bundling and sampling programs, and convenient packaging – including single-serve, multi-variety, and resealable packaging – that allow for adaptability and extend soups to new occasions and dayparts.
Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
definitions for soup:
- RTS wet soup - canned soup that does not require additional
ingredients, eg water or milk
- Condensed wet soup - needs to have water or milk added to
use as soup or an ingredient in a recipe
- Dry soup mixes - dehydrated and requires the addition of water
to cook; includes bouillon and ramen noodle soup mixes
- RTS broth - thin soup of concentrated meat, fish, or vegetable
- Refrigerated fresh soup - soup that must be refrigerated to
maintain freshness and heated to serve
- Frozen soup - soup that requires thawing and heating from its
Fresh soups prepared and packaged in store, and packaged soups
sold in foodservice outlets are excluded from the Market Size in this