Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sugar and Sweeteners market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in order. The honey segment has flourished during the period, garnering the highest perception of healthfulness among products measured. Its natural positioning is something the rest of the category could benefit from.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the tabletop sweetener analysis presented in
Mintel’s Sugar and Alternative Sweeteners – US, May 2015, as well
as Sugar and Sweeteners – US, September 2014, 2013, and 2012.
For the purposes of this Report, Mintel has used the following
definitions for tabletop sweeteners:
- Sugar (white granulated, brown, and powdered)
- Table syrup and molasses
- Sugar substitutes, such as Splenda, Sweet’N Low, Equal, Truvia,
The following categories are excluded from this Report:
- Chocolate and other dessert syrups