US Tablets and Hybrid Products market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Tablets and Hybrid Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, tablets are defined as portable computers with a touchscreen user interface but which lack a direct calling feature through a cellular provider. Hybrid products consist of tablets that include a foldaway or are marketed on the basis of being most useful via the inclusion or separate purchase of a detachable keyboard. The focus of the Report is on ownership and purchasing behavior among adults, inclusive of purchases made by adults on behalf of children.
This Report builds upon research conducted for Mintel’s Tablets – US, November 2015.
Expert analysis from a specialist in the field
Written by Billy Hulkower, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The once high-flying tablet market has taken a tumble. Sales growth, which stood at 52% in 2012, fell to less than 10% in 2013 and 2014, and then the market contracted in 2015 and 2016. This Report provides guidance for marketers facing significant headwinds as consumers shift to larger and newer mobile phones, and as latent demand to upgrade laptops emerges as a competing factor for tablet sales.
Senior Technology Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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