Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Tea and RTD Tea market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, Associate Director - Food & Drink, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of tea are projected to reach $8 billion in 2017. The market has continued steady dollar sales growth, increasing 24% from 2012-17. 79% of US adults drink tea, 60% drink RTD options, and 49% drink bagged/loose-leaf varieties. Good news comes from the fact that a higher percentage of drinkers are increasing tea consumption than are decreasing. Strong performance in the canned/bottled RTD segment, which delivers on convenience and variety for time-strapped, thirsty consumers, drives gains. The pace of tea growth is expected to slow amid a non-alcoholic beverage market ripe with stiff competition vying for share of stomach.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers the retail market for tea purchased for at-home or on-the-go consumption. For the purposes of this Report, Mintel has used the following definitions:
Canned/bottled RTD tea – shelf-stable RTD teas in single-serve and multiserve sizes
Refrigerated tea – fresh brewed tea requiring refrigeration or teas sold in the refrigerated or chilled areas at retail in single-serve or multiserve sizes. This includes kombucha; however, sales are too small to reflect any effect on the category
Bagged, loose leaf, and single-cup teas, including black, white, green, and fruit/herbal teas – bagged may be single-cup or multicup sizes. Powdered teas do not refer to instant mixes or crystalized teas or powders, but rather powdered tea leaves that are brewed and ingested (eg matcha)
Instant tea mixes