UK Technology Habits of Generation Z Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Technology Habits of Generation Z market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For this report, Generation Z has been defined as those aged 6-18 at the time of writing. However, the consumer data is based on a sample of 12-18-year-olds as this is currently considered to be the core group for marketers and brands.
- Generation Z – born 2000-12
- Millennials – born 1980-99
- Millennials (younger) – born 1990-99
- Millennials (older) – born 1980-89
- Generation X – born 1965-79
- Baby Boomers – born 1946-64
- Swing Generation/World War II – born 1945 or before
What you need to know
Generation Z has grown up with constant access to technology and digital media, and this therefore plays a central role in how its members communicate and build social relationships. Mobile phone ownership is similar to that of Millennials when they were the same age, but the key difference is that almost all of these devices are now smartphones. This gives the owner access to an app ecosystem that supports instant group messaging, media sharing and music and video consumption.
Brands have been forced to adapt to these changing habits by ensuring they remain ahead of the latest trends in methods of communication and engaging with content that this group uses. In particular, it has opened up a new era of brand promotion where online influencers can offer a direct link to a specific audience, and a presence on social media gives brands a human connection.
Expert analysis from a specialist in the field
Written by Andrew Moss, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Generation Z is characterised by having grown up with near-constant access to technology and a wealth of digital services in their everyday life. They are heavy users of instant messaging services, and these are likely to play an important role in the future of how brands interact with customers. Meanwhile, concern over digital addiction has seen tech companies attempt to promote healthy digital behaviours. Ultimately, improvements in this area can be expected to create a more engaged and receptive consumer.
Consumer Technology Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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