Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Teen and Tween Beauty and Personal Care Consumer market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Margie Nanninga, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Teens represent an increasingly diverse and open-minded population, and as a result are seeking more relatable spokespeople in BPC (beauty and personal care) advertising and communication. Teens are also tech-savvy and engage with BPC products and trends online while ultimately making purchases in-store, stressing the need for a seamless omnichannel experience.
Beauty and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report focuses on teen and tween girls and boys, aged 9-17,
and their usage, attitudes, and behaviors toward the BPC category.
For the purposes of this Report, the following categories are
- Color cosmetics (teen and tween girls only)
- Nail products (teen and tween girls only)
- Facial skincare (facial cleansing, lip care)
- Fragrances (body sprays, perfume, cologne)
- Haircare (hairstyling products, hair color, hair conditioners/
Sales data are provided for body care and deodorant, soap, bath,
and shower products, beauty accessories, and sun protection,
though this data represent the total market size and are not
specific to the teen and tween market.
Value figures throughout this Report are at retail selling prices (rsp),
excluding sales tax, unless otherwise stated.