US Teen Fashion market report
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Providing the most comprehensive and up-to-date information and analysis of the Teen Fashion market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report explores attitudes and behaviors regarding fashion, style and clothes/accessories shopping among teens, defined as those aged 12-17. It covers where they buy their clothes, what motivates them to buy clothes, who or what influences what they wear, and their use of social media and other technology for interacting with fashion brands and retailers.
The report also includes boys’ and girls’ footwear and accessories defined as:
- hair accessories, etc
Underwear, sleepwear, and swimwear are excluded from the scope of this report.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Many teen retailers have struggled (or failed) to keep up with today’s teens’ dynamic fashion preferences and digital prowess. Teens, however, are still invested in fashion despite competition for their money from other categories, namely electronics, and particularly tech devices. Retailers interested in garnering a share of the teen fashion market need to become digital leaders and social media experts as well as find ways to be nimble with merchandise assortments. Teens find their own sense of style, but they do look to retailers and brands for guidance. While they might not be loyal in the true sense of the word, they will develop affinities for brands that effectively demonstrate an understanding of – and respect for – who they are as individuals. Fair warning though: They migrate fast and are difficult to lure back once they have moved on. Retailers should be emulating others in the market that have managed to figure out how to keep in-store and online traffic and sales flowing at a steady pace.
Associate Director - Retail & Apparel
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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