US The Amazon Effect Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Amazon Effect market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will examine the effect that Amazon is having on how consumers shop as well as their expectations of other companies. It will explore how consumers use Amazon as a shopping tool as well as their emotional affiliation with the brand, including trust, loyalty, and affinity. Amazon’s impact on other companies and specific product categories is included but not covered extensively.
Suggested opportunities for how Amazon’s rivals can mitigate its effect are also suggested, but not a key focus of this report. Mintel’s Competing with Amazon – US, June 2018 is an important companion to this report as it more directly and thoroughly covers those areas.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail & Apparrel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Amazon is the world’s second largest retailer behind Walmart, with $120 billion in US sales in 2017, up 71% in two years’ time. This one company accounts for approximately 40% of total US ecommerce sales. Its membership program, Amazon Prime, surpassed the 100 million member mark globally this year, and is viewed as the gold standard of membership programs. On top of that, more than four in 10 adults say that Amazon has redefined what convenience means from a shopping perspective and more than a quarter have higher expectations of other retailers now as a result.
Associate Director - Retail & Apparel
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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