Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Arts & Crafts market, its consumers and the major players who make up that market.
How demographic trends, digitalisation and the national economy impact spend on arts & crafts products
Key information on the participation of consumer groups in the different arts & crafts segments
The current state of innovation in the market and what the future holds for Arts & Crafts
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Gina Cavato, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participation in the arts and crafts space remains stable. In 2017, many adults participated in at least one type of arts and crafts activity, with painting/drawing/coloring as the most popular type. The market is propelled by young, female crafters who are motivated to make projects for themselves and their homes, alongside their family members. While few crafters consider their skills to be advanced, nearly all are satisfied with how their projects turn out. Skill level impacts the number of projects crafters take on and how much they spend. Growth in the category may depend on brands’ ability to use technology to make crafting more time efficient for young, social media savvy crafters.
Lifestyles & Leisure Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Relevant segments in this category include photo crafts, knitting or crocheting, sewing crafts, painting/drawing/coloring, interior design, party decor, scrapbooking, paper crafts, cake and desserts and kids crafts