US The Arts and Crafts Consumer - Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Arts and Crafts Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, “arts and crafts” describe projects made by consumers for recreational or commercial purposes, either using a kit or from base materials. In 2019, Mintel adjusted the categories of arts and crafts evaluated to analyze the most relevant projects in the space. Consequently, arts and crafts categories may have changed or have been removed from previous years’ reports.
Relevant items in this category include:
- Photo crafts (eg photography, scrapbooking)
- Knitting or crocheting
- Sewing crafts (eg quilting, embroidery)
- Drawing/coloring (eg calligraphy, coloring books)
- Home/event decorating
- Paper crafts (eg card making, origami)
- Cake/dessert decorating
- Kids crafts (eg making slime, nebula jars)
- Tech crafting (eg 3-D printing, program-assisted drawing)
Crafters: respondents who have made any type of art or craft evaluated within the past 12 months.
Key points included
- Stereotypes persist
- Traditional crafts are declining
- Talent and time deter people from crafting
- Mass merchandizers and craft stores are in tight competition
Expert analysis from a specialist in the field
Written by Mike Gallinari, a leading analyst in the Travel & Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participation in crafts has declined slightly among the adult population, while there was a small uptick among kids and teens from the last year. As of now, crafting is being bolstered by adults of the iGeneration (aged 18-24) and most of all Millennials (aged 25-42). In order to stay relevant, arts and crafts retailers will have to tap into the crafting motivations of these generations – as a way to express themselves and their lifestyle. Retailers will also have to meet new expectations of convenience, driven by younger generations’ experience shopping in other categories.
Travel & Leisure Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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