US Financial Lives of College Students report
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Providing the most comprehensive and up-to-date information and analysis of the Financial Lives of College Students market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report focuses on the financial behaviors college students aged 18-23, as well as their attitudes towards money and finances. For the purposes of this Report, Mintel has used the following definitions:
A college student is defined as one who is aged 18-23, enrolled full time or part time in a 2-year or 4-year college or university and may live on or off campus or attend classes online.
Expert analysis from a specialist in the field
Written by Jennifer White Boehm, a leading analyst in the Financial Services sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
College students are typically just beginning their financial journey into adulthood. Their key financial behaviors are not yet established, and they are still looking for a more traditional banking experience. It is important to realize that investing is still somewhat of a mystery to this age group, but they are actively monitoring their everyday financial account. While interested in technology, mobile banking is still not the main method of bank transactions for college students, revealing a ripe opportunity for education. These consumers are not willing to exchange their happiness for financial gain, so financial services brands have the opportunity to show how financial planning and expertise can help enhance their personal lives.
Jennifer White Boehm
Associate Director- Financial Services
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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