US The Food and Drink Shopper Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the U.S Food and Drink Shopper market, including the behaviors, preferences and habits of the consumer.
The COVID-19 pandemic saw a sharp change in the shopping behavior of consumers throughout 2020, seeing a huge increase in retail sales across all food and drink categories. While dining out saw a rapid 23.7% decline due to the closure of many foodservice businesses, stagnant non-alcoholic drink categories such as coffee, bagged tea and bottled water saw a 4% boost in sales from panic buying earlier in the year.
While the changes in the way consumers shop were motivated through necessity thanks to the closure of most non-essential businesses, effects could last into the longer term. The pandemic has motivated behavior changes in shoppers, including an increase in cooking at home, meal planning, an elevated reliance on online food shopping.
Coming out of the pandemic, there is a unique window of opportunity to strengthen shopper loyalty to brands. Innovation into home-based cooking, family favorites, and ecommerce platforms will be needed to utilise these new opportunities, helping to retain boosted retail sales as foodservice reopens.
Read on to discover more details or take a look at all of our US Food and Foodservice market research.
Brands: Kroger, FreshDirect, My-Vee, Walmart, Puvlic, Safeway, Target, Walmart, Costco, Sam’s Club, Aldi, Lidl, Whole Foods, Family Dollar, Dollar General, Amazon, 7-Eleven, H-E-B.
Written by John Owen, a leading analyst in the Food and Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While the COVID-19 pandemic has accelerated innovation in food and drink retail and motivated behavior changes among food and drink shoppers, its biggest impact on the industry may have been to amplify the underlying emotional benefits of the task. More than ever, food and drink shopping is a way to care for family and maintain a sense of control in a situation that otherwise feels out of control.
John Owen
Associate Director Food & Retail
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.