Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Food and Drink Shopper market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While food/drink shopping habits exhibit some traditionalism, shifts are clear, largely driven by a quest for lower prices. Many shoppers report shopping at value-oriented stores for groceries more in the past year, suggesting the potential for these channels to grow sales share in the coming years. Adoption of shopping online for food/drink remains low, possibly due to the strong connection consumers have with food and shopping. The majority of consumers link food with mood, find cooking pleasurable, and point to food as an important social outlet.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report examines consumer attitudes and behaviors toward
shopping for food and drink and toward retail locations that sell food
and drink for off-premise consumption in the US market.
This Report builds on the analysis presented in Mintel’s The Food
and Drink Shopper: Spotlight on Technology – US, November
2016; The Food/Drink Shopper: Beyond the Grocery Store – US,
June 2015; as well as Grocery Retailing – US, November 2017 and
Grocery Retailing – US, November 2016.