Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Millennial Beauty Consumer market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Margie Nanninga, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Millennial women are highly engaged in their beauty routines, using a broad variety of products, spending more time than average on their appearance, and reporting strong skill levels and frequent experimentation. Interactive shopping experiences and YouTube tutorials provide avenues for reaching this tech-savvy generation, while advertising themes that focus on authenticity and self-expression also resonate.
Beauty and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report covers a broad range of products within the beauty
market. For the purposes of this Report, Mintel has defined the
beauty market as follows:
- Facial skincare
- Color cosmetics
- Nail color and care
- Hair appliances
- Skincare devices
Excluded from this Report are personal care products that are used
for regular hygiene and grooming such as:
- Soap, bath, and shower products
- Hand and body care
- Shaving and hair removal products
- Antiperspirant and deodorant
- Oral care
Mintel has also broken out the Millennial generation into two
subgroups as follows:
- Younger Millennials: internet users aged 22-29 when survey was
fielded in 2016
- Older Millennials: internet users aged 30-39 when survey was
fielded in 2016