US The Path to Online Purchase: Understanding the Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Path to Online Purchase: Understanding the Consumer market - the aspects of driving awareness of a need or want and the solutions consumers consider through buying.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report analyzes the steps along the path to an online purchase including:
- Devices used
- How behaviors differ across demographics
- Where online shopping journeys tend to start across product categories
- Which factors have the greatest impact on whether or not a shopper ultimately makes a purchase.
Key points included
- Create an awareness of a need or want to prompt a search
- Adapt to consumer search behavior triggered by awareness
- Help consumers find the information they need to feel confident
- Make the final step – purchasing – as smooth as possible
Expert analysis from a specialist in the field
Written by Matt Lindner, a leading analyst in the eCommerce sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The path to online purchase is becoming increasingly complex as retailers add options to address shoppers’ priorities and concerns. Product awareness is driven by various online and offline influences, and along the journey, shoppers consider numerous options and compare offers to find the best deals and product to suit their needs.
Senior eCommerce Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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