US The Recreational Cannabis Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Recreational Cannabis market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The aim of this Report is to provide a general overview of the state of cannabis legalization in the US, and to determine what increased access, acceptance, and product innovation means for food and drink brands.
- Find out what American recreational cannabis consumers want, what they need and what influences their purchasing decisions.
- Understand the US cannabis market and see how it fits into wider trends on a local and global level.
- Tap into the robust cannabis culture, discover new opportunities for growth and new paths for engagement.
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As of July 2018, nine US states and the District of Columbia have legalized cannabis for recreational (adult) use, and moves toward expanded legalization are underway. This has and will continue to impact some food and drink categories. Already, 34% of cannabis users have decreased alcohol consumption since legalization, likely contributing to the recent alcohol sales slowdown. Beyond the challenge to recreational categories, cannabis appeals for functional benefits, pointing to a need for other segments to be on alert. Leading reasons for cannabis use are relaxation and stress relief, and leading reasons identified for potential use include pain relief and medical conditions.Beth Bloom
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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