US The Role of Packaging in an Online Marketplace Market Report
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Providing the most comprehensive and up-to-date information and analysis of the The Role of Packaging in an Online Marketplace market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines consumer attitudes toward external and internal ecommerce packaging, the impact of packaging on online purchasing decisions, areas of concern, and areas for improvement. Packaging trends and innovations are also discussed. Product packaging is included to a lesser degree, though is not the focus of this report.
For the purposes of this report, Mintel uses the following terms:
- External packaging/shipper/container – refers to the packaging a product is placed inside of to keep it safe in transit from the online retailer to the purchaser.
- Internal packaging – refers to the cushioning within an external package to protect items during transit as well as design/ branding elements inside of the external package.
- Product/primary pack – refers to how individual items are packaged by the manufacturer (eg a tube of toothpaste inside of a branded box at the store shelf, electronics in branded boxes, etc).
This report builds on analysis presented in Mintel’s library of ecommerce reports, including How Social Media and Product Reviews Impact Online Shopping – US, November 2018 and Buying Online: Understanding Why Consumers Sometimes Don’t – US, July 2018.
Expert analysis from a specialist in the field
Written by Matt Lindner, a leading analyst in the eCommerce sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The role of packaging in the online shopping channel is becoming a core focus for brands and retailers as consumers shift more of their spending online. Packaging concerns tend to fall into one of three areas – packaging integrity, environmental impact, and appearance Matt Lindner
Senior eCommerce Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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