US The State of the Burger market report
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Providing the most comprehensive and up-to-date information and analysis of the The State of the Burger market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers burgers at both LSRs (limited service restaurants) and FSRs (full service restaurants). Burgers can refer to traditional beef burgers, non-beef meat burgers (eg turkey, bison, salmon burgers), and vegetarian burgers (eg black bean, soy burgers). This Report focuses on both burger-specific restaurants (eg. Wendy’s, Shake Shack, BurgerFi, etc) and restaurants that sell burgers but are NOT burger-specific (eg. Denny’s, Chili’s, Hard Rock Café, etc). While burgers in retail are mentioned, retail burgers or packaged red meat is not the focus of this Report. This Report builds off of Burger and Chicken Concepts – US, August 2015.
Expert analysis from a specialist in the field
Written by Caleb Bryant , a leading analyst in the Foodservice sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The burger category is ripe for continued innovation as new fast casual players enter the market and existing brands expand their burger menus. Diners today are open to trying new and exciting burgers made with innovative beef blends and unique toppings. While burgers are a favorite dish for many consumers, restaurants must compete with not only other burger restaurants but also chains offering quick and delicious non-burger entrees.
Senior Foodservice Analyst
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