US The State of the eCommerce Industry Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The State of the eCommerce Industry market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the state of the ecommerce industry and includes an overview of key innovations and what will influence ecommerce in 2019, including categories most/least purchased and what consumers value when shopping online.
This report builds on the analysis presented in Mintel’s library of ecommerce reports, including but not limited to: Online Shopping – US, May 2018; Buying Online: Understanding Why Consumers Sometimes Don’t – US, July 2018; and The Path to Online Purchase: Understanding the Consumer – US, December 2018.
Key points included
- eCommerce shows no sign of slowing down
- More products draw in more online shoppers
- Free shipping and returns have become table stakes
Expert analysis from a specialist in the field
Written by Matt Lindner, a leading analyst in the eCommerce sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online retailers must be agile when it comes to meeting potential shoppers where they are and removing any potential barriers to an online purchase. Building trust, offering unique products that stand out, and ensuring an easy delivery and returns process are three key pillars to succeeding in eCommerce in 2019. Matt Lindner
Senior eCommerce Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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