US Theme Parks market report
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Providing the most comprehensive and up-to-date information and analysis of the Theme Parks market, and the behaviours, preferences and habits of the consumer.
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For the purposes of this Report, Mintel uses the terms “theme park” and “amusement park” synonymously. Both terms refer to a commercially operated park that offers rides, games, and other forms of live entertainment in exchange for an admission fee. National parks, nature reserves, and other municipally operated amusements, such as zoos, museums, and aquariums, are not included in this definition.
Mintel uses the following terms throughout the Report:
- Theme park visit: any visit to a theme park in the past three years
- Theme park vacation: a visit to a theme park as part of a multiday vacation
- Theme park visitor: a person who has been to a theme park in the past three years
- Theme park vacationer: a person who has visited a theme park as part of a multiday vacation
The Report includes analysis of “destination” as well as “regional” theme parks.
For the purposes of this Report, “destination” parks are described as parks that attract visitors from around the world; they are full of attractions and invest heavily in advertising and promotion across the US. These parks have multiple lodging choices on and off park property.
Destination parks include: Busch Gardens, Disneyland, Disney World, SeaWorld, and Universal Studios.
“Regional” parks generally attract visitors from local areas, have a single park location, do not offer lodgings on park property, and do not advertise outside of their region.
Regional parks include: Cedar Point, Dollywood, Hersheypark, Kings Island, Six Flags, Legoland, Knott’s Berry Farm, and other local amusement parks.
The Report builds on analysis presented in Theme Parks – US, April 2017. Readers may also be interested in other Reports in Mintel’s travel library including Family Vacations – US, February 2018 and Outdoor Vacations – US, April 2018.
Expert analysis from a specialist in the field
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Driven by an excited core audience willing to pay for admissions prices and beyond, theme parks are expected to grow significantly in the coming years. Still, theme park vacations face stiff competition from other vacation types. Theme parks can work to differentiate themselves by focusing on what sets them apart: rides and attractions. Family is also important, but not everything when it comes to a theme park visit.
Leisure & Media Analyst
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