US Traditional Toys and Games market report
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Providing the most comprehensive and up-to-date information and analysis of the Traditional Toys and Games market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The Report builds on the analysis presented in Mintel’s Traditional Toys and Games– US, April 2014. For the purpose of this Report, traditional toys and games include the following product segments:
- Action figures
- Toy vehicles (eg trucks, boats, planes)
- Outdoor-related toys excluding bikes (eg scooters, swing sets)
- Sports-related toys (eg basketball, baseball bats)
- Dolls and related toys (eg doll clothes and accessories, dollhouses)
- Arts and crafts (eg clay, crayons)
- Stuffed animals
- Building sets (eg LEGOs, wood blocks)
- Card or board games
- Electronic developmental and learning toys (ie kids-specific learning systems).
This Report does not include coverage of video games, online games, or mobile games.
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The toy market totals an estimated $26.2 billion in 2016 and has experienced strong growth in the past two years. This trajectory is likely to continue into 2017 given the positive economic climate and the anticipated release of new installments in movie franchises popular with kids. Character merchandising is an important component of growth, but toy companies are also looking to integrate new technologies such as robotics and augmented reality into their products to delight shoppers.
Associate Director - Lifestyles & Leisure
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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