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Covered in this report

For the purposes of this report, Mintel has used the following definitions:


Traveler: Any person who has made at least one domestic or international trip in the last 12 months, for either business or leisure purposes, that included an overnight stay.


Travel tech: The consumer data within this report focuses on the following devices:


  • Smartphones
  • Tablets
  • Laptop computers
  • Digital and video cameras
  • Satellite navigation/GPS devices
  • E-readers
  • Portable media players
  • Portable gaming consoles
  • Smartwatches
  • Wearable fitness devices
  • Wearable cameras

Expert analysis from a specialist in the field

Written by Mike Gallinari, a leading analyst in the Travel & Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

People love travel, and they love technology. When the two meet, the smartphone reigns as the primary device used while traveling. Tech is used to both solve travel issues and alleviate boredom, but advancement in adaptation is tempered by skepticism. Brands will have to meet the demands for utility while being able to assure users that their devices and their data are safe Mike Gallinari
Travel & Leisure Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market overview
          • Top takeaways
            • The issues
              • Smartphone versatility makes other devices less relevant
                • Figure 1: Device ownership, August 2019
              • Travelers don’t fully trust technology
                • Figure 2: Opinions about tech security while traveling, August 2019
              • Varied consumer concerns can’t always be solved by the affected company
                • Figure 3: Tech concerns while traveling, August 2019
              • The opportunities
                • Travelers see value in wearables
                  • Figure 4: Preferred wearable vs smartphone functions, by age group, August 2019
                • Ad targeting
                  • Figure 5: Places tech is used for non-travel purposes, by age group, August 2019
                • Young men are interested in spending on travel tech
                  • Figure 6: Interest in travel tech hardware, by gender, age group and HHI, August 2019
                • What it means
                • The Market – What You Need to Know

                  • The smart luggage market is succeeding
                    • Smartphone versatility renders other devices unnecessary
                      • Kids are familiar with tech early
                        • Trade wars shake consumer confidence
                        • The Market

                          • Smart luggage poised for growth
                            • Smartphones are replacing other devices
                              • Figure 7: Device ownership, 2015-19
                            • Increase in unlimited data means more mobile usage opportunities
                              • Figure 8: Mobile network plan subscriptions, 2015-2019
                            • Travel app usage isn’t increasing with data capacity
                              • Figure 9: Smartphone/tablet app usage, last 30 days, 2015-19
                            • Kids are exposed to mobile tech early
                              • Figure 10: Smartphone and tablet ownership among kids and teens, November 2018
                            • Rising baggage fees promote more economical packing
                            • Market Factors

                              • Consumer confidence shaky among slowing growth
                                • Figure 11: Consumer Sentiment Index, January 2007-September 2019
                              • US-Sino Trade War hits multiple fronts
                              • Key Players – What You Need to Know

                                • Airports are preparing for the next generation of technology
                                  • Travel tech is addressing consumer concerns
                                    • Lack of trust with the industry to properly handle and protect data
                                      • Hotel tech is in a tough spot
                                        • Connections are missed less
                                          • Ads will be looking for you more
                                            • East Asia and West Coast serve as barometers
                                            • What’s Happening

                                              • Airports are expanding biometric capabilities
                                                • 5Gatwick
                                                  • Amazon Echo wearables help travelers remain hands-free
                                                    • Figure 12: Amazon Echo Frames, October 2019
                                                  • Tech concerns being addressed through luggage
                                                    • Figure 13: Away “Maverick” Carry-On with battery pack
                                                  • easyJet uses augmented reality to help passengers’ baggage
                                                    • Figure 14: easyJet bag sizer for iPhone
                                                • What’s Struggling

                                                  • Data breaches can depress brand app usage
                                                    • Lagging 5G rollout hampers hotel innovation
                                                      • Hotel guests aren’t ready for fully automated staff
                                                        • People are looking to disconnect
                                                          • Figure 15: Attitudes toward smartphones – Time, by age group, January 2019
                                                      • What to Watch

                                                        • 5G rollout could make location-based ads more feasible
                                                          • Automated airports
                                                            • Private eyes on California
                                                            • The Consumer – What You Need to Know

                                                              • Men are the techies
                                                                • Age decides wearable appeal
                                                                  • People are worried about being stranded digitally
                                                                    • Travelers spend time with their tech in hotels
                                                                      • Advertisers can get on board with travelers
                                                                        • Security is a big concern
                                                                          • Nearly 4 in 10 travelers fall into travel tech-friendly segments
                                                                          • Device Ownership

                                                                            • Mobile devices and laptops dominate ownership
                                                                              • Figure 16: Device ownership, August 2019
                                                                            • Men are more likely to own tech devices
                                                                              • Figure 17: Device ownership, by gender, August 2019
                                                                          • Devices Used During Travel

                                                                            • Travelers with tech, use it
                                                                              • Figure 18: Device usage while traveling, August 2019
                                                                            • Men and women have different travel tech interests
                                                                              • Figure 19: Interest in devices for travel, by gender, August 2019
                                                                            • Women over 45 less likely to use travel tech
                                                                              • Figure 20: Non-interest in using tech while traveling, women over 45, August 2019
                                                                          • Wearable Appeal

                                                                            • Wearables have a viable role to play for travelers
                                                                              • Figure 21: Preferred wearable vs smartphone functions, August 2019
                                                                            • Wearable navigation offers a big advantage
                                                                              • Figure 22: TURF Analysis – Smartphone vs wearable, August 2019
                                                                            • Travelers under 55 are the most excited about wearables
                                                                              • Figure 23: Preferred wearable vs smartphone functions, by age group, August 2019
                                                                          • Tech Concerns

                                                                            • Staying connected is the biggest concern
                                                                              • Figure 24: Tech concerns while traveling, August 2019
                                                                            • Business and leisure travelers have very different concerns
                                                                              • Figure 25: Tech concerns while traveling, business vs leisure travelers, August 2019
                                                                            • International travelers are concerned with carrier costs
                                                                              • Figure 26: Tech concerns while traveling, domestic vs international travelers, August 2019
                                                                            • The most engaged with travel tech have the most concerns
                                                                              • Figure 27: Tech concerns while traveling, all travelers vs those interested in travel tech, August 2019
                                                                            • Women under 45 have many tech concerns
                                                                              • Figure 28: Tech concerns while traveling, by age and gender, August 2019
                                                                          • Situations for Tech Use

                                                                            • Most tech use happens in-room
                                                                              • Figure 29: Places tech is used for non-travel purposes, August 2019
                                                                            • Younger travelers use tech throughout the day
                                                                              • Figure 30: Places tech is used for non-travel purposes, by age group, August 2019
                                                                            • Business travelers are all business
                                                                              • Figure 31: Places tech is used for non-travel purposes, business travelers vs all, August 2019
                                                                          • Tech Activities

                                                                            • Travelers are good ad targets
                                                                              • Figure 32: Tech activities done while traveling, August 2019
                                                                            • Business travelers focused on the task at hand
                                                                              • Figure 33: Tech activities done while traveling, by trip type, August 2019
                                                                            • Travel apps are most popular among those 35-44
                                                                              • Figure 34: Tech activities done while traveling, by age group, August 2019
                                                                            • Those without privacy concerns more likely to use apps
                                                                              • Figure 35: Tech activities done while traveling, by opinion of privacy concerns, August 2019
                                                                          • Attitudes toward Travel Tech

                                                                            • Travelers are trepidatious about tech
                                                                              • Figure 36: Opinions about tech security while traveling, August 2019
                                                                            • Young men are more willing to risk privacy for convenience
                                                                              • Figure 37: Opinions about tech security while traveling, by gender and age, August 2019
                                                                            • Travel management systems should underscore data security
                                                                              • Figure 38: Opinions about tech security while traveling, by travel type, August 2019
                                                                            • Young men with money are interested in travel tech
                                                                              • Figure 39: Interest in travel tech hardware, by gender, age group and HHI, August 2019
                                                                            • Never gonna give tech up
                                                                              • Figure 40: Opinions about disconnecting from tech, August 2019
                                                                            • Parents willing to use apps for guidance
                                                                              • Figure 41: Attitudes toward destination apps, by parent status and gender, August 2019
                                                                            • Digital payment is a good option abroad
                                                                              • Figure 42: Attitudes toward digital payment, August 2019
                                                                          • Travel Tech Segments

                                                                              • Factors
                                                                                • Figure 43: Travel tech segments, August 2019
                                                                            • Segments

                                                                              • Techie Trekkers (18%)
                                                                                • Demographics
                                                                                  • Characteristics
                                                                                    • Opportunities
                                                                                      • Figure 44: Travel tech segment – Techie Trekkers, by demographics, August 2019
                                                                                    • Averse Adventurers (19%)
                                                                                      • Demographics
                                                                                        • Characteristics
                                                                                          • Opportunities
                                                                                            • Figure 45: Travel tech segment – Averse Adventurers, by demographics, August 2019
                                                                                          • Separation Seekers (21%)
                                                                                            • Demographics
                                                                                              • Characteristics
                                                                                                • Opportunities
                                                                                                  • Figure 46: Travel tech segment – Separation Seekers, by demographics, August 2019
                                                                                                • Wary Wanderers (19%)
                                                                                                  • Demographics
                                                                                                    • Characteristics
                                                                                                      • Opportunities
                                                                                                        • Figure 47: Travel tech segment – Wary Wanderers, by demographics, August 2019
                                                                                                      • Expeditious Expeditioners (23%)
                                                                                                        • Demographics
                                                                                                          • Characteristics
                                                                                                            • Opportunities
                                                                                                              • Figure 48: Travel tech segment – Expeditious Expeditioners, by demographics, August 2019
                                                                                                              • Figure 49: Travel tech attitudes, by consumer segment, August 2019
                                                                                                          • Appendix – Data Sources and Abbreviations

                                                                                                            • Data sources
                                                                                                              • Consumer survey data
                                                                                                                • Abbreviations and terms
                                                                                                                  • Abbreviations
                                                                                                                  • Appendix – The Market

                                                                                                                      • Figure 50: GDP change from previous period, Q1 2007-Q2 2019
                                                                                                                      • Figure 51: Disposable personal income change from previous period, January 2007-August 2019
                                                                                                                  • Appendix – The Consumer

                                                                                                                      • Figure 52: TURF Analysis – Tech concerns, August 2019
                                                                                                                      • Figure 53: Travel tech segments – Comfort factor, August 2019
                                                                                                                      • Figure 54: Travel tech segments – Interest in disconnecting factor, August 2019
                                                                                                                      • Figure 55: Travel tech segments – Smartphones and data security factor, August 2019
                                                                                                                      • Figure 56: Travel tech segments – Entertainment preference factor, August 2019

                                                                                                                  About the report

                                                                                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                  • The Consumer

                                                                                                                    What They Want. Why They Want It.

                                                                                                                  • The Competitors

                                                                                                                    Who’s Winning. How To Stay Ahead.

                                                                                                                  • The Market

                                                                                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                  • The Innovations

                                                                                                                    New Ideas. New Products. New Potential.

                                                                                                                  • The Opportunities

                                                                                                                    Where The White Space Is. How To Make It Yours.

                                                                                                                  • The Trends

                                                                                                                    What’s Shaping Demand – Today And Tomorrow.

                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                  Description