US Understanding Consumer Usage and Attitudes Toward Subscription Services Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Understanding Consumer Usage and Attitudes Toward Subscription Services market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines usage and perceptions of online subscription services and automatic replenishment services across key categories (including Beauty, Food and Drink, Apparel, Household products).
The consumer-driven replacement subscription services covered in this Report span the consumer journey from consumers consider solutions through purchase and replenishment. Once established, successful subscription services sit firmly in Consumers Replenish (see graphic below), eliminating other purchase considerations from the purchase cycle.
What you need to know
The success of subscription box startups such as Dollar Shave Club, Birchbox, and Blue Apron has inspired a host of other companies including retail chains to launch their own subscription services. Offerings span industries from meal kits to pet products to intimate apparel. Models vary between recurring, allowing consumers to set standing orders for products they use regularly; on-demand, whereby consumers schedule deliveries as needed, and exploration, where consumers pay a set fee to receive a box of retailer-selected items.
Despite the fact one third of all adults report shopping online at least once a week and nearly three quarters do so at least once a month, adoption of online subscription services remains low. Many consumers still have negative perceptions about subscription services, including cost, general product usage concerns, or freshness, in the case of food products. Thus retailers need to take extra steps to overcome potential barriers to entry, such as guaranteeing freshness of food products or by better communicating why signing up for a subscription is a better value than ordering products one at a time.
Expert analysis from a specialist in the field
Written by Matt Lindner, a leading analyst in the eCommerce sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Subscription services are evolving as more companies across a variety of product categories are in or entering the market. Consumers have interest in signing up for product subscriptions; however such programs must be tailored in a way that makes the consumer’s life easier and adds value. Product quality and quantity are top concerns, as is cancellation. Companies looking to enter and continue in the subscription service/automatic replenishment market need to stress the convenience and cost savings of such services in order to better appeal to more consumers. Marketing should focus on how these services should be thought of as a “need to have” rather than a “nice to have.
Senior eCommerce Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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