Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Vegetables market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The vegetable category remains sizable, though sales are largely driven by consumer interest in lower prices and fresher options. While consumers indicate they would like more vegetables in their diet, data shows they continue to fall short of recommendations, suggesting brands may well have to incorporate novel approaches to garner consumer interest.
William Roberts, Jr
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Vegetables
– US, May 2017, as well as the May 2016 and June 2015 Reports
of the same name, in addition to analysis presented in Mintel’s Fruit
and Vegetables – US, October 2014 and the October 2013 and
February 2012 Reports of the same name. This Report covers the
US market for vegetables, which are defined as follows:
- Fresh vegetables – including whole vegetables (loose and
packaged), such as potatoes, carrots, and spinach
- Shelf-stable vegetables – including canned/jarred vegetables and
dried vegetables such as mushrooms or beans
- Frozen vegetables – including bagged/boxed vegetables in the
- Fresh-cut salad – including pre-cut lettuce, spinach, and kale, as
well as packaged salad mixes
Unless otherwise noted, the following foods are excluded from the
scope of this Report:
- Vegetable juices, drinks, or smoothies
- Refrigerated prepared side dishes that include vegetables
- Tomato sauce, paste, and puree, and tomato or vegetable-based
- Instant potatoes
- Fruit (which will be covered in Fruit – US, June 2018)