Providing the most comprehensive and up-to-date information and analysis of the Vitamins, Minerals and Supplements market, its consumers and the major players who make up that market.
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
Market SizeHow big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
Market SegmentationWhat are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
Demographic breakdownFrom iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
Representative sampleWe gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Product innovationUsing data from our Global New Product Database, what products were launched and how well were they perceived?
OpportunitiesWhat happens next, which areas are likely to experience growth and what opportunities exist within the market?
Written by Jana Vyleta, a leading analyst in Health & Personal Care, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sales are beginning to slow as Mintel estimates growth for the vitamins, minerals, and supplements market in 2017. Consumer struggles with trust, cost, and the shopping experience are a challenge to the category, although many still believe in the benefits of these products. To best position themselves, category players should emphasize natural qualities, transparency, and online sales to drive growth.
Jana Vyleta
Health and Personal Care Analyst
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report includes non-prescription, OTC (over-the-counter) vitamins, minerals, and supplements in all formats including liquid, tablet, gummy, or chewables. The market has been divided into the following segments:
Vitamins: including multivitamins (products that contain a combination of vitamins in one), and one- and two-letter vitamins (products that contain only one or two specific letter vitamins, such as vitamin C tablets);
Minerals: supplements based on mineral ingredients (eg calcium, iron);
Dietary supplements: such as CoQ-10, glucosamine and chondroitin products, and other specific supplements; targeted supplement combinations, such as women's health or joint health formulations; and herbs/botanicals, such as Echinacea and St. John's Wort.
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