Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Water Filtration market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Rebecca Cullen, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
"Despite consumer interest in healthy living and concerns about water quality, the water filtration category declined 3% from the year prior, reaching estimated sales of $785 million in 2017.
While niche, there may be opportunities to stimulate the market. Brands may be able to differentiate from the competition by emphasizing benefits beyond removing contaminants, such as enhanced taste. Additionally, interest in smart features that allow monitoring and tracking of water and filter usage may pique young adult’s interest and encourage trading-up."
Household Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report covers water filtration devices and systems that
are used in the home and are available to consumers through
supermarkets, mass merchandisers, hardware stores, home
centers, and specialized dealers.
The following water filtration products are covered in the market
size, segmentation, and company/brand share sections of this
- Pour-through pitchers
- Faucet mounts
- Portable bottles with built-in filters
- Replacement filters for these products
Professional or built-in systems are excluded from The Market
and Key Players sections. Some systems that consumers can
install themselves (such as countertop filtration systems) are also
excluded from these sections. However, they are all addressed and
discussed in the consumer sections of this report. These include:
- Under-sink filtration systems
- Countertop filtration systems
- Built-in dispensers in refrigerators
- Whole house filtration systems that are built into the plumbing
This Report excludes shower heads with water filtration capabilities
and purification devices that are used for outdoor purposes, such as
backpack units for campers/hikers.