US Wearable Technology market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Wearable Technology market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report includes any technology designed to be worn including:
- Smart headphones.
- Fitness bands
- Fitness clips
- Fitness jewelry
- Wearable cameras
- Smart clothing
- GPS (global positioning system) watches
- AR (augmented reality) and VR (virtual reality) headsets
The focus of the report, however, is on fitness tech capable of measuring physical activity and other health features.
Key points included
- Slowing growth for wearables in a fragmented market
- Wearables: a nice to have, not a must have
- Early innovators stumble
Expert analysis from a specialist in the field
Written by Fiona O'Donnell, a leading analyst in the Multicultural, Lifestyles, Travel & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although some segments of the market are more mature, it’s still early days for most wearables. Features and standards are evolving, companies are still jostling for position, and consumers seeking to buy are finding it difficult to get all the features they want in a single device at an affordable price. These challenges have led to some volatility in the market. However, as consumers seem to have solid interest in mobility and gaining fitness and communications features in a single wearable device, there is clearly long-term potential for this category.
Director - Multicultural, Lifestyles, Travel & Leisure
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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