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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Weight Management Trends - US market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Obesity rates continue to rise
  • Weight managers rely on their own guidelines
  • Adults struggle to stick to a routine, inhibiting long-term adherence

Covered in this report

The majority of US adults are managing their weight in some capacity, with the largest group focused specifically on weight loss. This widespread consumer base offers opportunity for weight management products/services to reach adults who need help navigating the weight management process

Expert analysis from a specialist in the field

Written by Andrea Wroble, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Obesity rates continue to rise in the US, impacting the health and wellness of Americans. The majority of adults are currently managing their weight, with most relying on self-guided methods over branded nutrition programs. Brands addressing weight management must adopt a personalized, lifestyle-centric approach to garner consideration and use from consumers Andrea Wroble
Health & Wellness Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Weight management market
          • Figure 1: Weight Management Status, January 2020
        • Top takeaways
          • The issues
            • Obesity rates continue to rise
              • Figure 2: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
            • Weight managers rely on their own guidelines
              • Figure 3: Select weight management methods, January 2020
            • Adults struggle to stick to a routine, inhibiting long-term adherence
              • Figure 4: Weight management barriers, by weight management status, January 2020
            • The opportunities
              • In a world where everything’s digital, portion control is next
                • Figure 5: Select tools to achieve weight management goals, by body mass index, January 2020
              • Healthy weighted adults are looking for guidance, too
                • Figure 6: Select weight management methods, by consumer body mass index, January 2020
              • The right way to utilize social media
                • Figure 7: Weight management resources, by age, January 2020
              • Cross-functional health benefits will reach new users
                • Figure 8: Select weight management motivators, by age, January 2020
              • What it means
              • The Market – What You Need to Know

                • Most consumers are managing their weight
                  • Adults are results oriented, but acknowledge emotional drivers
                    • Desire for balanced diets highlights need for personalized plans
                      • Body acceptance versus the health risks associated with obesity
                        • Debating obesity as a legally recognized disability
                          • Nutrition label update differentiates healthy versus unhealthy
                          • Weight Management Market

                            • A lot to lose: weight management status of US adults
                              • Figure 9: Weight Management Status, January 2020
                            • Who are weight managers?
                              • Obesity prevalence is on the rise
                                • Figure 10: Percent of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
                                • Figure 11: Consumer body mass index, by Weight Management Status, January 2020
                              • Weight managers find strength in numbers but need support
                                • Figure 12: Weight management goals, by consumer body mass index, January 2020
                            • Market Perspective

                              • Perceptions of restrictive diets support need for personalized plans
                                • Figure 13: Attitudes toward healthy eating, September 2019
                              • Balancing body acceptance and health
                                • Mintel Consumer Driver Surroundings will shape future of diet choices
                                • Market Factors

                                  • Aging population requires a tailored approach to weight loss
                                    • The conversation on weight discrimination
                                      • Nutrition label makeover hitting shelves in 2020
                                      • Key Players – What You Need to Know

                                        • Responsive brands see the most success
                                          • The power of protein
                                            • Specialized dietary products offer a shortcut to weight management
                                              • Providing weight managers holistic support
                                                • Safety concerns still follow traditional weight loss brands
                                                  • Adherence is a barrier to lasting success
                                                    • Connecting the dots between weight management and self-care
                                                      • Consumers want tools for portion control
                                                      • Company and Brand Sales of Weight Control Products

                                                        • Lifestyle-focused weight management products see success
                                                          • Figure 14: Multi-outlet sales of weight control products, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                                      • What’s Working

                                                        • Protein attracts weight management users
                                                          • Figure 15: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
                                                          • Figure 16: Health and wellness goals, by health identity, November 2019
                                                        • Specialized diet products showcase the power of shortcuts
                                                          • Figure 17: Multi-outlet sales of weight management products with keto claims, by select leading companies, rolling 52 weeks 2018 and 2019
                                                        • Holistic support: key theme for weight management
                                                          • Figure 18: Health and wellness goals, by ways to support health and wellness goals, November 2019
                                                        • Noom employs cognitive behavioral therapy to build lifelong habits
                                                          • The Biggest Loser hones in on holistic support
                                                            • Celebrity endorsements: the good
                                                              • Figure 19: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
                                                          • What’s Struggling

                                                            • Hydroxycut responds to demand for safer ingredients
                                                              • Figure 20: Multi-outlet sales of weight management products, by Hydroxycut and MuscleTech , rolling 52 weeks 2018 and 2019
                                                              • Figure 21: Multi-outlet sales of weight management products, by select leading companies, rolling 52 weeks 2018 and 2019
                                                            • Long-term adherence is a barrier for weight management brands
                                                              • Figure 22: Weight management barriers, by weight management status, January 2020
                                                            • Celebrity endorsements: the bad
                                                              • Figure 23: Instagram post, Khloe Kardashian paid partnership with Flat Tummy Co
                                                          • What to Watch

                                                            • Connecting weight management to self-care
                                                              • Tech-based portion control is an area of opportunity
                                                                • Figure 24: I struggle with portion control, January 2020
                                                                • Figure 25: Select tools to achieve weight management goals, by body mass index, January 2020
                                                              • Diminishing the one-size-fits-all approach to weight management
                                                              • The Consumer – What You Need to Know

                                                                • Adults follow their own path
                                                                  • Weight management programs are also for maintenance
                                                                    • Noticeable results keep adults motivated
                                                                      • Emotions matter in weight management
                                                                        • When motivation falls flat, so does staying on track
                                                                          • Increasing access to medical professionals could change the game
                                                                            • Consumers want personalized weight management
                                                                              • Young women need more tools and resources to reach their goals
                                                                              • Weight Management Method

                                                                                • Eating right and staying active are the go-to for adults
                                                                                  • Figure 26: Weight management method, January 2020
                                                                                • Older women take matters into their own hands
                                                                                  • Figure 27: Select weight management methods, by gender and age, January 2020
                                                                                • Using social media to reach young adults
                                                                                  • Figure 28: Follows eating recommendations from social media, by age, January 2020
                                                                                • Weight management programs attract healthy adults, too
                                                                                  • Figure 29: Select weight management methods, by consumer body mass index, January 2020
                                                                              • Attitudes toward Nutrition Programs

                                                                                • Results and accountability drive use of nutrition programs
                                                                                  • Figure 30: Positive attitudes toward nutrition programs, January 2020
                                                                                • When things get tough, nutrition programs fall flat
                                                                                  • Figure 31: Barriers toward nutrition programs, January 2020
                                                                                  • Figure 32: Instagram post, Noom, January 2020
                                                                                • Program adherence is motivated by noticeable results
                                                                                  • Figure 33: Attitudes toward nutrition programs, by adults who have seen results since starting, January 2020
                                                                              • Weight Management Motivators

                                                                                • Obese adults are motivated by health factors
                                                                                  • Figure 34: Select weight management motivators, by consumers body mass index, January 2020
                                                                                • Emotional drivers are universal regardless of weight
                                                                                  • Figure 35: Select weight management motivators, by consumers body mass index, January 2020
                                                                                • Youth are emotionally driven; older adults are motivated by health
                                                                                  • Figure 36: Select weight management motivators, by age, January 2020
                                                                                • Women crave confidence; “body neutrality” may be the answer
                                                                                    • Figure 37: Select weight management motivators, by gender, January 2020
                                                                                    • Figure 38: Instagram Post, body confidence myths
                                                                                • Weight Management Barriers

                                                                                  • Staying on track remains a barrier for adults
                                                                                    • Figure 39: Weight management barriers – Any rank (net), January 2020
                                                                                • Weight Management Resources

                                                                                  • Gap between credible and utilized resources
                                                                                    • Figure 40: Weight management resources, January 2020
                                                                                  • Opportunity to reach Hispanic adults through social channels
                                                                                    • Figure 41: Weight management resources, by Hispanic origin, January 2020
                                                                                  • Finding the right support system for young adults
                                                                                    • The influence of influencers
                                                                                      • Figure 42: Health and wellness goals, by ways to support health and wellness goals, November 2019
                                                                                    • Mental health awareness may increase lack of confidence for young adults
                                                                                      • Figure 43: Makes me feel less confident in my weight management efforts, by age, January 2020
                                                                                  • Weight Management Tools for Success

                                                                                    • The desire to make weight management seamless
                                                                                      • Personalization is key for the weight management industry
                                                                                        • Adults want an all-purpose weight management platform
                                                                                          • Figure 44: Weight management tools for success, January 2020
                                                                                        • Young women seek additional tools for weight management
                                                                                          • Figure 45: Weight management tools for success, by gender and age, January 2020
                                                                                          • Figure 46: Instagram post, Fitbit Premium
                                                                                      • Appendix – Data Sources and Abbreviations

                                                                                        • Data sources
                                                                                          • Sales data
                                                                                            • Consumer survey data
                                                                                              • Abbreviations and terms
                                                                                                • Abbreviations
                                                                                                • Appendix – Key Players

                                                                                                    • Figure 47: Multi-outlet sales of weight control products, by leading companies, rolling 52 weeks 2018 and 2019

                                                                                                About the report

                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                • The Consumer

                                                                                                  What They Want. Why They Want It.

                                                                                                • The Competitors

                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                • The Market

                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                • The Innovations

                                                                                                  New Ideas. New Products. New Potential.

                                                                                                • The Opportunities

                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                • The Trends

                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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