Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Spirits market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Megan Hambleton, a leading analyst in the Beverage sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Distilled spirits (white and dark) are expected to flourish, growing 11% through 2022 with white spirits making up majority of volume sold. Sales of white spirits will maintain forward momentum as interest in craft, premium spirits, and cocktails grows. While vodka’s versatile flavor profile has kept it as the leading segment of the category, success in newer unflavored varieties has brought the inherent quality of the spirit back to the forefront. Tequila is the fastest growing segment, driven by premium and super-premium offerings, while rum struggles to stabilize and gin lacks mainstream relevance.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report covers white spirits sold for home preparation and/or
consumption. The following types of white spirits are analyzed:
The market size and forecast dollar sales included in this Report
cover all types of distilled spirits (dark and white), including both
on- and off-premise sales. Volume sales data includes both on- and
off-premise white spirits.
Market size estimates and forecast data include both white/light and
dark rums. Mintel consumer data focuses on consumer attitudes
and behaviors toward white/light rum only. Attitudes and behaviors
toward aged, dark, and spiced rums are included in Dark Spirits –
US, November 2017.
This Report excludes the following categories, which are covered in
Mintel’s Dark Spirits – US, November 2017:
- Brandy and Cognac, as well as Armagnac