US Why Consumers Build and (Sometimes) Abandon Online Shopping Carts Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Why Consumers Build and (Sometimes) Abandon Online Shopping Carts market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
This Report will focus on how consumers are shopping online, what motivates consumers to add products to an online shopping cart, why consumers abandon online shopping carts, and what retailers can do to minimize cart abandonment rates in the future.
This Report builds on the analysis presented in Mintel’s How Consumers Discover Products Online – US, April 2018. This is the second in a series of eCommerce Reports that are meant to build on each other and take readers through key issues in eCommerce.
Each Report focuses on a key issue addressing one or more moments of truth in a shopper’s eCommerce journey. Why Consumers Build and (Sometimes) Abandon Online Shopping Carts – US, May 2018 addresses the Consumers Considers Solutions moment of truth.
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Three key issues facing online retailers involve how consumers are building online shopping carts, encouraging consumers to spend more online and preventing them from abandoning online shopping carts. Consumers are spending more time online and have more choices of products. This means that, while there are more opportunities to sell to consumers, there is also more competition for consumers’ attention and wallet share.
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.